Colchester, VT – December 17, 2004. Competitive Computing (C2) (http://www.competitive.com), a leading provider of eCommerce solutions for the catalog retailer and direct marketing industry, has launched an enhanced eCommerce site for specialty coffee retailer Green Mountain Coffee Roasters, Inc (NASDAQ: GMCR) (http://www.greenmountaincoffee.com). The site runs on the proven C2 Commerce Solution and utilizes the comprehensive feature set to provide a customer-centric shopping experience.
In selecting an improved eCommerce solution, Green Mountain Coffee Roasters purposely set out to create a web environment that was easier for their customers to navigate while providing richer informational content to help them make the right choice for their buying needs. This continual focus on the customer, and providing unique products in a highly competitive marketplace, has been an on-going value for Green Mountain Coffee Roasters and that focus translates superbly to the new website.
"Green Mountain Coffee Roasters is on target to more than double our web business this holiday season, with the C2 Commerce Solution doing the heavy lifting" says Rod Ely, Systems Architect/Web Project Sponsor at GMCR. "When we went looking for a world class eCommerce solution that would provide our Marketing group with flexible control over the look, feel and flow of the site, C2 became the obvious choice. They have the most state of the art eCommerce engine that we could find and also have the management and technical team that could get the project done in our aggressive timeframes. We are extremely pleased with the solution we have and how our collaborative partnership with C2 ensured that we hit our project objectives"
The C2 Commerce Solution provides clients with a fully featured eCommerce environment that will support growth in the scale and complexity of the client’s business in the future. With core feature modules for Customer/Membership Profiling, Product Catalog Management, Marketing and Campaign Management, and Data Analytics and Reporting, clients can quickly develop a strong web presence. Then, as their eCommerce needs evolve, the Advanced Targeting and Personalization, Multi-Channel Commerce Solution (MCCS), and Enterprise Integration capabilities help to optimize the initial ROI while delivering a consistent and high-quality experience for the customer.
“C2 created a state-of-the-art commerce site for Green Mountain Coffee Roasters that will build stronger customer relationships through ease of use, valuable product information and features such as the “Café Express” coffee club program. Plus, the tight integration with the existing back-end Peoplesoft fulfillment system ensures accurate and timely delivery of customer’s orders” said Carolyn Edwards, President of Competitive Computing.
Built around the industry standard Commerce offerings from Microsoft, including Microsoft Commerce Server 2002, the C2 Commerce Solution continues to successfully deliver its capabilities and meet the needs of C2’s diverse client base.
About Competitive Computing
Competitive Computing (http://www.competitive.com) is a leading eCommerce solutions provider, primarily serving the catalog retailer and direct marketing industries. As one of the industry’s pioneers, with its first eCommerce solution in 1996, C2 has built a strong national reputation for the strength of its technology offerings, its industry expertise and its collaborative approach towards client work. In addition to the C2 Commerce Solution, C2 provides a complimentary suite of service offerings that include strategic planning, infrastructure services and managed support services.
About Green Mountain Coffee Roasters
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters and Newman’s Own Organics brands. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine’s “200 Best Small Companies,” for the past two years in the top ten on Business Ethics magazine’s list of “100 Best Corporate Citizens,” and in 2004 as one of the Society of Human Resource Management’s “Best Medium Companies to Work for in America.”
CONTACT:
Steve Thurlow
VP of Business Development
Competitive Computing
Tel: (802) 764 1760
Fax: (802) 655 6681
Cell: (802) 316 7897
Email: steve.thurlow@competitive.com
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