Vcommerce Partners With Dynamics Direct to Integrate Demand Generation into Direct-to-Consumer Solutions
Partnership Provides Retailers and Manufacturers with On-Demand
Direct E-Mail Solutions to Drive Traffic to Online/Kiosk Channels
Scottsdale, Ariz., and Los Angeles, Calif., December 20, 2004 – Vcommerce Corporation announced today that it has entered into a strategic marketing, development and sales partnership with Dynamics Direct, Inc., a leader in email relationship management (ERM) software and hosted solutions for the enterprise. The agreement will seamlessly integrate Dynamics Direct’s ERM platform, Dynamic Messenger™, into Vcommerce’s solutions, enabling clients to drive demand generation and direct email initiatives to dramatically increase site traffic.
As part of the agreement, Vcommerce is integrating Dynamic Messenger’s .NET Web Services API into VantageCommerce, Vcommerce’s solution to capture, source and manage direct-to-consumer orders. The combined solution will enable clients to create and manage direct email campaigns around specific catalog items, from list creation to email response. The demand management solution will be an integrated part of the Vcommerce offering.
“One of Vcommerce’s greatest strengths is our ability to help clients stick to their core businesses while adopting new sales and distribution channels,” said Vcommerce CEO Dan Clarke. “We know it’s imperative for our clients to drive business to their online stores or kiosks – and to successfully handle the volume spikes produced by direct email that can crush typical systems. This partnership is another step toward delivering the industry’s premiere direct-to-consumer solution – clients can market their businesses and manage high volumes through their additional channels in one integrated, on-demand application.”
“Partnering with innovative, fast-growing companies like Vcommerce is key to our business,” said Robert Hale, vice president of business development, Dynamics Direct. “Unlike most other email marketing applications, our Dynamic Messenger product suite was designed from the ground up to integrate with other enterprise systems, such as e-commerce and CRM. Within days, we integrated Dynamic Messenger and Vcommerce’s Vantage Commerce solution, providing their clients with a powerful, easy-to-use email marketing platform that is arguably the most comprehensive and innovative e-mail marketing solution available today.”
Vcommerce`s solutions enable companies to capture, source and manage orders from such direct-to-consumer channels as online, kiosk and phone sales. The solutions are available "on-demand" – companies can choose to outsource some or all of their commerce-chain functions, or use Vcommerce`s tools to manage their initiatives internally. The next-generation e-mail marketing platform offers simplified regulatory/policy compliance with built-in content analysis functionality, as well as opt-out management and list management.
“With this integrated solution, we’ve put a powerful tool in the hands of the business user, so they can manage their demand generation without any IT involvement,” said Vcommerce President and CTO Dan Kennedy. “With Dynamics Direct, the possibilities are literally endless for personalizing demand generation campaigns.”
For additional information regarding Vcommerce and its solutions, please contact Vcommerce at 480-922-9922 or visit www.vcommerce.com.
About VantageCommerce
VantageCommerce™ is latest version of Vcommerce’s hosted solution for multi-channel direct–to-consumer initiatives, such as Web stores, in-store kiosks, printed catalogs, phone-order entry. The solution couples outsourced services with robust Web-based tools that provide visibility and control throughout the commerce chain, from order capture to fulfillment to reverse logistics. Vcommerce’s solutions are designed to help companies improve on their commerce chain systems and “keep what works, fix what’s broken and take it all to a new levelSM.” VantageCommerce is based on the company’s Vantage Commerce Platform technology, which has been processing transactions for over five years.
About Vcommerce
Vcommerce is the leading provider of solutions for direct-to-consumer transactions. Vcommerce provides proven solutions to capture, source and manage orders, so retailers and manufacturers can dramatically minimize risks, increase efficiencies and reduce costs associated with multi-channel retail initiatives. Vcommerce makes it as easy as possible to do business in multiple channels, such as e-commerce, phone order entry, kiosks or catalogs. Clients control the way they operate their multi-channel businesses – they can choose to outsource some or all of their commerce chain functions, or use Vcommerce’s robust, Web-based tools to manage the process themselves. The company`s growing client base includes Gateway, Overstock.com and GE. A privately held company, Vcommerce is headquartered in Scottsdale, AZ.
About Dynamics Direct, Inc.
Dynamics Direct is the industry leader in Email Relationship Management (ERM) - helping companies realize the benefits of email messaging across the enterprise by providing the most powerful, yet easy to use software and hosted solutions available. Unlike traditional email marketing tools that are solely focused on campaign marketing, ERM solutions cross organizational boundaries empowering multiple users, departments, and legacy applications to easily execute real-time, dynamic email communications for a variety of business situations, all while providing central administration to enforce global email policy and compliance. The company’s ERM solution, Dynamic Messenger™, provides marketers and businesses with a competitive advantage by reducing costs and eliminating the need for other systems and dependence on IT. Founded in 1998, Dynamics Direct is headquartered in Valencia, California and is privately held. For more information visit www.dynamicsdirect.com or call us directly at (661) 600-2059.
Vcommerce Contacts:
Aimee Brainard Schoaf
623-536-5021
aschoaf@vcommerce.com
Lori Bush
480-551-3797
lbush@vcommerce.com
Dynamics Direct Contact:
Loretta Knapp
661-600-2059
loretta@dynamicsdirect.com
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