INDIANAPOLIS - (December 16, 2004) - ExactTarget, a developer of on-demand email marketing software solutions, added 143 new organizations to its growing customer list in October and November, bringing its customer base to more than 2,900 organizations worldwide. New customers represent a variety of industries including fashion accessories, restaurants, collectibles, travel, healthcare, and others.
Among the new customers are:
• Vera Bradley, Fort Wayne, Ind., a nationally and internationally recognized company, offering a large selection of handbags, tote bags, travel bags, backpacks, cosmetic bags, jewelry cases, wallets, organizers and home accessories. Vera Bradley will use the ExactTarget system to deliver targeted, personalized messages to various customer groups according to product preference, location or age. Vera Bradley also plans to utilize email to enhance the relationship between the consumer and their nearest retailer through store-specific promotions designed to attract customers to the retail store.
• Lettuce Entertain You Enterprises, Inc. (LEYE), Chicago, one of the nation`s leading independent restaurant groups, owning and licensing more than 40 establishments in Illinois, Arizona, Maryland, Minnesota and Nevada. The establishments range from the casual cuisines of the original restaurant, R.J. Grunts, to the four star, fine dining excellence of Tru, Ambria or Everest. Lettuce Entertain You plans to use ExactTarget solutions as one-to-one marketing tools for select restaurants and corporate programs.
• The Franklin Mint, Franklin Center, Pa., sells die-cast automobiles and airplanes, precision modeling, and its Harley-Davidson-branded items via wholesale and the Internet. In addition, the company offers hand-painted collectibles including commemorative dolls, as well as jewelry and seasonal giftware. The Franklin Mint uses ExactTarget to send highly targeted product offers and information to its opt-in customers. Segments are created based upon recency and frequency of purchase and items purchased.
• Glovia International, El Segundo, Calif., is the leader in extended ERP solutions for manufacturers with global operations. Glovia International will use ExactTarget to better support their sales reps in the U.S. and throughout Europe. Using ExactTarget, Glovia will create monthly promotional emails that will be distributed on behalf of their sales reps. ExactTarget also will help Glovia formalize their sales process, determine how frequently they should communicate with prospects, and what they should promote.
• CheapCaribbean.com, Philadelphia, an online provider of flights, vacation packages, hotels, cruises and villas solely in the Caribbean and Mexico. CheapCaribbean.com will use ExactTarget`s software to create professional looking emails, to increase their opt-in email database, and to release their Caribbean Vacation Deals to their opt-in members.
• Healthvision, Irving, Texas, is a leading healthcare Internet company, focused on creating a connected healthcare community for physicians, patients and consumers. Healthvision will use ExactTarget in their own corporate marketing activities, as well as on behalf of their healthcare organization clients as a communication tool to their local service areas.
• Sky Publishing Corporation, Cambridge, Mass., is the publisher of SKY & TELESCOPE, SkyandTelescope.com and the annual magazine SkyWatch, as well as books, star atlases, posters, prints, globes, and other fine astronomy products. Sky Publishing will use ExactTarget to segment their customer base and build sales by tailoring messages to specific interests and products.
• B2B Contact, Inc., Raynham, Mass., is a leading provider of list enhancement and lead generation services for companies throughout the United States. B2B Contact will leverage ExactTarget when managing databases for its clients. Whether reminding clients of regional seminars or sending opt in newsletters, ExactTarget`s ability to analyze results will help B2B Contact focus its follow-up efforts.
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 2,900 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution`s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software`s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.
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