KURANT TEAMS UP WITH CONSTANT CONTACT TO OFFER STORESENSE MERCHANTS E-MAIL MARKETING CAPABILITIES
Small and Medium Sized Businesses Now Have Access to Permission-Based
E-Mail Marketing Service Directly Through StoreSense
SAN FRANCISCO -- Dec. 20, 2004 -- Kurant Corporation, the leading provider of e-business software for small and medium-size businesses, today announced a partnership with Constant Contact®, the leading Web-based permission e-mail marketing service for small businesses and associations. The partnership will provide merchants of StoreSense(TM), Kurant`s award winning e-business solution, direct access to Constant Contact`s permission Do-It-Yourself Email Marketing(TM)® services.
According to DoubleClick`s Fourth Annual Consumer e-mail study , almost half of all people who have signed up for e-mail communication make purchases as a result of receiving the merchant`s solicitation. With Constant Contact, StoreSense merchants can now easily and affordably develop and implement highly effective e-mail campaigns. Merchants are provided with the tools to build and manage e-mail lists, create e-mail newsletters, announcements and promotions, as well as track e-mail campaign results.
"Cost effective marketing is critical to the viability of any small to medium sized business," said Curtis Pierce, president and CEO of Kurant. "As a communication medium, targeted e-mail communication is the most effective marketing tool next to word of mouth. Our partnership with Constant Contact rounds out the features in StoreSense, offering consumers a complete arsenal of tools necessary to manage a successful business."
"We are very pleased to be working with Kurant to provide StoreSense merchants with the ability to use e-mail communications as a marketing tool," said Gail Goodman, CEO of Constant Contact. "With an understanding that small and medium sized businesses benefit immensely from this type of marketing exposure, we are dedicated to providing easy, affordable solutions that will help merchants increase sales opportunities with new users and solidify relationships with existing customers."
About StoreSense
StoreSense`s rich feature set ranges from simple wizard-driven Web site and e-store capabilities to sophisticated site design tools, advanced commerce functionality and high-end e-business management. In addition, for the first time, smaller merchants can now manage the entire process of posting and selling products on eBay using the intuitive interface they use to manage their online StoreSense stores. StoreSense also provides merchants with the tools to better reach and retain customers with the support of several popular online shopping search engines, including Yahoo! Shopping, Shopping.com, Froogle, and BizRate.
Offered on a cost-effective monthly subscription basis, StoreSense is available from Kurant`s reseller partners throughout the U.S., Canada and the world. To pick a reseller right for you, please go to www.StoreSense.com.
About Kurant
Kurant Corporation provides software that enables small businesses to conduct business online through dynamic, interactive Web sites. StoreSense, Kurant`s flagship product, is a comprehensive e-commerce platform that allows companies to easily add commerce to an existing Web site or create a sophisticated Web Store including: inventory management, supplier communication and integration with Quickbooks. StoreSense is delivered to small businesses through Kurant`s global resellers of financial service organizations, Web hosting companies and trusted small business partners, such as Homestead, Website Pros, Hostopia, E-Commerce Exchange, SerraHost, and Bank of America. Incorporated in 1998, San Francisco-based Kurant is privately held. For more information, contact Kurant at www.kurant.com or (888) 463-2696.
About Constant Contact
Constant Contact®, is the leading permission Do-It-Yourself Email Marketing(TM)® service for small and medium businesses (SMBs) and associations recently rated the most popular email marketing tool in a Web Marketing Today ® survey of small businesses. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial. The service is marketed through over 800 Resellers and more than 100 Marquee channel partners including American Express OPEN, Website Pros, Register.com, FTD, AOL, Interland, IBM, Intuit, Network Solutions and Overture. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is a Deloitte & Touche New England Fast 50 company, funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100.
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NOTE: Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.
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