Former Crutchfield Corp. president David L. Mathews has joined Circuit City Stores Inc. as corporate senior vice president and president of Circuit City Direct, the unit that includes CircuitCity.com. He succeeds and now reports to senior vice president and chief marketing officer Fiona Dias.
"Dave brings world-class multi-channel retail experience and is a great addition to our team," said Philip J. Schoonover, president of Circuit City Stores. "One of our goals is to become a true multi-channel retailer with a consumer experience that is second to none. Dave will bolster our efforts towards creating the seamless shopping experience that we envision for our customers."
Mathews takes over at Circuit City Direct at a time when it’s planning to soon introduce a catalog to expand on existing operations that include customer call centers, direct marketing and b2b sales in addition to CircuitCity.com.
Mathews most recently served as CEO of Allasso Management Group, a direct marketing consulting firm. Prior to Allasso, he served as president and chief operating officer of Crutchfield, a retailer of consumer electronics that competes online against CircuitCity.com.
Mathews, 45, has also served as vice president of marketing at eCustomers Inc. and director of global marketing at Dell Inc. He also spent 11 years at L.L. Bean Inc., where he was involved in catalog and international operations and his positions included general manager of LLBean.com.
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