Proprietary Technology to Help Drive Ad Revenue and Increase Return on Investment
NEW YORK -- December 21, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that G4techTV.com, the Web property of on-air G4techTV, selected Open AdStream® Central as its exclusive ad serving solution. G4techTV is the Comcast-owned 24-hour television network dedicated to the passions and lifestyle of the video game generation.
G4techTV.com is one of the hottest and most visited sites for rabid gamers. It is a must-view for gamers looking to take their skills and knowledge to the next level. It provides more than 130 million viewers with the most popular games, hot gear, the latest gadgets, exciting videos and an online community that hosts a myriad of forums for the millions of G4techTV.com users. The network’s target audience is men ranging from 12 to 34 years old, and its on-air programming and Web site are completely integrated. For every topic covered on-air, there are resources available online to complement it. Also, each Thursday, gamers play against each other and celebrity guests in multi-player mode.
G4techTV.com made the choice to use 24/7 Real Media’s Open AdStream to take advantage of Open AdStream’s fully hosted solution. By allowing 24/7 Real Media to manage hardware, software upgrades, etc., G4techTV.com can focus on its core competency: media. The company not only saves on resources but, in partnering with a trusted solution provider, it will increase revenue through leveraging the following:
• Reporting tools in Open AdStream that make it possible to track individual campaigns and overall site performance, on a daily basis. This enables G4techTV.com to understand how its advertising campaigns are performing and adjust them in order to obtain the best possible results. Also, G4techTV.com is presented with a detailed analysis of exactly where user went on the site, enabling it to increase Web site real-estate value based on usage.
• The tagging system makes it possible to target ads in individual shows, sections or groups of shows based on content, or even a specific feature Open AdStream’s unique architecture enables the system to efficiently use one call to request multiple ads.
• Integration with rich media ad formats (e.g. Eyeblaster) works seamlessly, enabling G4techTV.com to offer a vast array of products to its advertisers and the best user experience for its users; and
• Advertisers have a simple tool to check on their campaigns. As a result, G4techTV.com becomes a trusted advertising partner, keeping its ad buyers fully informed on the execution of their advertising dollars.
Frank Voci, vice president of Interactive Services for G4techTV, said, “We are pleased to be working with 24/7 Real Media’s Open AdStream ad serving solution because of its strong functionality, excellent support and value. By becoming partners with 24/7 Real Media, we are confident we will increase G4techTV.com’s advertising value.”
Robert Tas, 24/7 Real Media’s senior vice president - Technology Solutions Group, said, “G4techTV .com is an exciting site with a large and loyal audience and we are looking forward to giving it the best in technology and support. Moreover, with Open AdStream Central, G4techTV.com can offer advertisers streaming ads easily and earn an excellent return on investment.”
Developed with some of the world’s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media’s Open AdStream clients are Weather.com, FoxNews.com, Jupiter Media and Forbes.com.
About G4techTV
Formed by the May 2004 merger of G4 and TechTV, G4techTV is the one and only 24-hour television network that is plugged into every dimension of games, gear, gadgets and gigabytes. The network is available in 50 million cable and satellite homes nationwide and airs 20 original series. Headquartered in Los Angeles, G4techTV is owned by Comcast Corporation. To learn more, log onto www.g4techtv.com.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of December 21, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
For more information on 24/7 Real Media, Inc., please contact:
Investor Relations
Trúc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com
Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email: jjanson@mww.com
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