Online ad campaigns by Sprint PCS, Neiman Marcus Group Inc. and Recreational Equipment Inc. won awards from Shop.org and the Retail Advertising & Marketing Association at the association’s annual meeting last week in Chicago. Both groups are divisions of the National Retail Federation.
Sprint PCS' "Vision Launch" campaign and Neiman Marcus' "Prada Handbags & Shoes" campaign won gold Online Marketing Campaign Awards, while REI's "Park Pass To America: Celebrate our National Parks" campaign won a silver award.
Members of Shop.org's Board of Directors made the selections. More than 650 entries were received for the Retail Awards.
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