NexTag leads comparison shopping sites in traffic growth, study says

NexTag Network showed the largest year-over-year increase among comparison shopping sites in February traffic, growing 35% to 14.98 million unique visitors, while Wal-Mart led retailers, growing 28% to 20.12 million visitors, Nielsen/NetRatings reports.

Nielsen reports the following changes in February web traffic for the top 10 online shopping destinations in number of unique visitors (in thousands; counting only once each shopper who came to a site in February, no matter how many times that shopper visited), for February this year, February last year and percent growth:

eBay, 59,426; 52,102; 5%
Amazon, 40, 761; 38,994; 14%
Target, 20,146; 17,070; 18%
Wal-Mart, 20,115; 15,775; 28%
Shopping.com Network, 17,822; 16,745; 6%
Shopzilla.com Network, 16,867; 17,517; -4%
NexTag Network, 14,980; 11,132; 35%
Orbitz Worldwide Network, 14,479; 10,459; 38%
Expedia, 14,465; 16,091; -10%
Dell, 13,967; 14,705; -5%

Nielsen also reports the following average times per visit for the top 10 shopping sites by traffic (hours, minutes, seconds) for February:
eBay, 1:41:35
Amazon, 0:20:25
Dell, 0:19:49
Expedia, 0:13:38
Orbitz, 0:12:21
Wal-Mart, 0:11:40
Target, 0:09:30
Shopping.com, 0:02:43
Shopzilla.com, 0:02:39
NexTag, 0:02:13

Also for February, Nielsen/NetRatings’s AdRelevance report notes that Pepsico Inc. garnered the most online ad impressions among consumer goods advertisers. Following are the number of ad impressions for the top 10 (in thousands) in February:
PepsiCo, 947,560
Unilever, 840,324
Procter & Gamble, 687,615
Hydroderm Beverly Hills, 436,298
Mars Inc., 307,601
iQ Cosmetics, 293,574
Altria Group Inc., 289,275
The Coca-Cola Co., 243,888
Limited Brands Inc., 186,213
General Mills Inc., 177,634