Wine Region Gift Baskets uncorks new retail web sites

Wine Region Gift Baskets expects to hit about $6 million or more in sales this year, as it plans additional retail web sites for selling wine, fruit and gifts to consumers in the U.S., Canada and Europe, president William Cabranes tells InternetRetailer.com.

Wine Region Gift Baskets, formerly known as Wine Country Gourmet, recently launched OrganicFruitGifts.com, which in addition to fruit sells baked goods, nuts, coffee and other products labeled as organically grown.

The retailer last fall launched CaliforniaGourmetBaskets.com, and is now working on new sites that will be dedicated for shipments to consumers in Canada and Europe, Cabranes says. The company already takes orders on its existing sites for European shipments fulfilled from a European warehouse. It builds all of its sites in-house.

Wine Region Gift Baskets has been adding about 1,500 to 2,000 customers per month while promoting business through through catalog mailings, pay-per-click Internet search and e-mail marketing through SubscriberMail, Cabranes says.