The web is now the main direct sales channel for Foot Locker Inc.
In 2006, the retailer posted web sales of $270 million, an increase of 11.1% from web sales of $243 million in 2005. Foot Locker, No. 44 in the Internet Retailer Top 500 Guide, also posted net income of $251 million on revenue of $5.75 billion vs. net income of $264 million on total sales of $5.65 billion in 2005.
The Internet made up 5% of total sales in 2006, but 71% of total direct sales of $380 million. Foot Locker’s catalog sales decreased by 20.3% to $110 million in 2006 from $138 million in 2005, the retailer says. “The decrease in catalog sales, which was substantially offset by the increase in Internet sales, is a result of customers browsing and selecting products through its catalogs and then making their purchases via the Internet,” Foot Locker says in its recently filed annual report.
Foot Locker operates FootLocker.com, WorldFootLocker.com, LadyFootLocker.com, KidsFootLocker.com, Eastbay.com, Footaction.com and ChampsSports.com. Foot Locker also has a third-party agreement with ESPN for ESPN Shop--an ESPN-branded direct mail catalog and e-commerce site linked to ESPNshop.com. The site is managed by FootLocker.com.
Tim Wolfe, web applications manager, FootLocker.com, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session titled Search & Destroy: Removing Obstacles to Site Effectiveness.
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