Want the rest of that Black Sabbath album? ITunes has a deal for you
Apple Inc. now is letting iTunes customers turn their singles into full albums through a new online service called Complete My Album. The service gives customers a 99-cent credit for each tune already purchased from a given album, essentially subtracting the cost of individual tracks previously bought.
The album completion deal gives customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of it at a discount. When users buy any song on iTunes the corresponding album will appear on their personalized Complete My Album page with the reduced price listed.
If a user owned three tunes from an album priced at $9.99, for example, the remaining songs could be bought for $7.02. The online iTunes store has an inventory of more than 4 million tunes.
Reaction among recording industry companies so far is positive. “ITunes continues to revolutionize the digital music industry by offering music fans innovative ways to explore and enjoy new music,” says Thomas Hesse, president of global digital business and U.S. sales at Sony BMG Music Entertainment. The new service “is giving music fans the best of both worlds – the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album,” he says.
Apple is No. 15 in the Internet Retailer Top 500 Guide.
David Moriarty, Apple’s director of data mining, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session titled Web Security: Identifying and Avoiding the Scam Artists.
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