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Monday, November 4, 2002 |
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Sightward`s Customer Centric Reports and Forecasting Accuracy Help Direct Marketers Maximize ROI
Affordable Service Puts Predictive Analytics Within Reach Retail And Direct Marketers
BELLEVUE, Wash., Nov. 4 -- Sightward, a predictive analytics
software and services provider, today announced it is upgrading its Hosted
Service offering with new customer centric reporting and forecasting
capabilities that deliver the insight retail and direct marketers need to
optimize their house files and create more profitable campaigns. Version 2.0
of Sightward`s Hosted Service fully automates the modeling process and
delivers actionable reports that predict customer behavior with unsurpassed
accuracy, enabling direct marketers to increase campaign responses, reduce
churn, promote customer retention and boost customer acquisition. An ASP
version of the service for retailers will be available later this year.
"Sightward`s Hosted Service gave us the confidence to implement a
marketing trial using a modeled approach," said Chien Le, Customer
Relationship Management Manager for a leading provider of wireless services.
"Sightward`s team of experts worked directly with me to find the most
predictive statistical model based on my campaign objectives. That model
predicted which customers had the highest propensity to respond to my mailing.
They`ve done a remarkable job of turning a complex technology, like predictive
modeling, into a practical business tool that helps me better understand our
customers, and predicts how many customers will respond to our promotion even
before we mail the offer."
Hosted Services customers have the option of using Sightward`s patent
pending analytics themselves or working with Sightward`s expert statisticians
to automatically create predictive models with the highest, validated results
for a particular business objective. Sightward also provides a powerful web
based forecasting and reporting environment where direct marketers can compare
what-if analysis of different campaign variables, choose the optimum campaign
strategy, and perform post-campaign analysis -- all from the convenience of
their desktop.
"The hosted services model provides two important features customers need
before making an investment in technology -- affordability and a quick ROI,"
said Gareth Herschel, research director, Gartner. "For companies that cannot
afford to pay thousands of dollars for analytics software or hire experts to
manually build models, outsourcing predictive analytics software is a
economical option."
Forecasting Tools Maximize Return on Direct Marketing Investments
Sightward`s Hosted Service combines the highest performing models with
actionable reports that make limited marketing dollars go farther and work
harder. For direct marketers using traditional list segmentation methods,
such as RFM (recency, frequency, monetary), Sightward makes the science of
precise targeting easy, accessible and affordable.
Only Sightward provides the necessary insight to optimize spend and
determine the best strategy before investing in a campaign. Customer centric
forecasting tools extract accurate, reliable, real-life marketing results from
customer data to maximize results and optimize direct marketing expenditures.
A broad assortment of ROI calculators play an important role in
determining the optimum list depth according to specific objectives such as,
maximizing ROI, maximizing reach and breaking even. Two new calculators,
Variable Cost Per Contact and Multi Category, add increased flexibility to
analyze campaign outcomes, predict response rates and forecast profitability.
After a campaign has been implemented, Sightward continues to provide
value with a post-campaign analysis tool that automates the time consuming
task of manually tracking and comparing results against original campaign
projections. The post-analysis comparison extends Sightward`s functionality
as a full-service solution that delivers the insight and validation direct
marketers need to ensure a successful campaign from beginning to end.
"Based on customer feedback ease we are raising the bar on usability and
adding more customer centric reports that ensure accuracy," said Will Hodgman,
Sightward`s president and CEO. "Over the coming months, we will take the
service to the next level by developing unique features for specific verticals
and packaging them into a simpler, more accessible ASP offering. Given our
initial success with retail customers such as Sur La Table and Illuminations,
we plan to introduce an ASP solution for retailers followed by vertical-
specific services for additional markets."
Pricing and Availability
Version 2.0 of Sightward`s Hosted Service is now available. Pricing
begins at $4,000 per month. Multiple campaign discounts are available.
About Sightward
Sightward develops predictive analytics software and services that provide
marketers the intelligence to maximize profitability from online and offline
initiatives by predicting customer response with unsurpassed accuracy and
affordability. The Sightward solution, available as either an outsourced
service or licensed product, delivers the power of predictive science to
marketers in all industries, particularly data intensive retail, financial
services and telecommunications environments. Sightward was founded in 1999
and can be reached at 425-688-9921 or www.sightward.com.
CONTACT:
Frances Bigley
Barokas Public Relations
+1-206-344-3136
frances@barokas.com
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