REI is exclusive gear provider for Outside Online
Contact:
Melissa Ransdell
The Silver Company for REI
206-624-0388
cell: 206-369-1618
National gear retailer links with popular magazine for outdoor enthusiasts
SEATTLE, Nov. 6, 2002 – Recreational Equipment Inc. (REI), national retailer of quality outdoor gear and clothing, today announced it is the exclusive online outdoor gear retailer for The Away.com Network, which operates three of the Internet’s most popular content-related Web sites for outdoor enthusiasts, including the online edition of Outside Magazine.
Through the partnership, links to REI.com are integrated at OutsideOnline.com, GORP.com and Away.com. Initial features include "Buy it Now" links to product reviews in the Outside Online Buyer`s Guide.
"Both REI and Outside Online are for people who love the outdoors, making this a natural relationship," said Devony Hastings, director of business development, direct sales/online for REI. "REI`s award-winning online store is a perfect complement to Outside Online and enables outdoor enthusiasts to order their gear directly from Outside reviews and articles."
As a result of the partnership more than 40,000 unique products for the outdoors, provided by REI.com, will be directly available to 2 million registered users of The Away.com Network.
"We chose REI as our exclusive outdoor retailer because it is the leader in the outdoor retail industry," said John Alderman, vice president of business development for Away.com, Inc. "It provides the best retail environment and service for our online users."
The three Web sites involved in the partnership are heavily used by outdoor enthusiasts. Each provides unique information and services:
· OutsideOnline.com – the online edition of Outside Magazine, featuring the Outside Online Buyer`s Guide to outdoor gear; as well as articles about the people, sports, activities, politics, art, literature and hardware of the outdoors
· GORP.com (Great Outdoor Recreation Pages) – an encyclopedic resource of information for outdoor recreation, including hiking, biking, rafting, camping, fishing and more
· Away.com – an online database of more than 5,000 unique trips to suit a variety of budgets and lifestyles, along with a comprehensive selection of travel resources and tips
About REI
REI is a national retailer of quality outdoor gear and clothing. Established in 1938 by a group of 23 Pacific Northwest mountaineers to ensure quality outdoor products for its members, REI operates as a consumer cooperative. Today, REI has more than 2 million active members served by 63 retail stores in 24 states and two Internet sites: REI.com and REI-OUTLET.com. The company is headquartered near Seattle.
About Away.com, Inc.
Away.com, Inc. operates The Away.com Network of sites, including OutsideOnline.com, GORP.com and Away.com, and is headquartered in Washington, D.C., with a full-service call center in Boulder, Colo. Individually, each of the sites has been recognized as a leader in the travel and outdoor industries by such publications as Time Magazine, Forbes Magazine, The Wall Street Journal, The New York Times and many others. The company is backed by Gannett Corporation, Circle-T Partners, New World Ventures, Potomac Ventures, Dodi Ventures, FD5, Capstone Ventures and BNP Paribas.
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