GE, ABC FAMILY, NATIONAL PEN AND DVC WORLDWIDE ADD MARKETING INFRASTRUCTURE BY LICENSING MEDIABIN DIGITAL ASSET MANAGEMENT SOFTWARE
ATLANTA, November 6, 2002 - MediaBin Inc. today announced that GE, ABC Family, National Pen and DVC Worldwide have licensed MediaBin Digital Asset Management (DAM) software to catalog, manage, and deploy rich media assets for their marketing and eBusiness initiatives. Through a centralized, Web-enabled catalog, employees and partners can quickly find and download all brand-approved assets to launch products and campaigns faster while maintaining the integrity of each brand.
"We are pleased to add these four world-class organizations to our growing list of blue-chip clients," said David Moran, president and CEO of MediaBin Inc. "Two of the top selling points for MediaBin software are our out-of-the-box functionality and the ease at which MediaBin can be integrated with other systems; both of which were key in these latest wins. We ensure that our clients are up and running quickly and that they have a scalable system that meets their needs today and in the future."
The MediaBin suite of DAM products gives corporations the ability to maximize their investment in digital assets by leveraging the latest, brand-approved content in ads, point-of-purchase, Web, training, public affairs, channel marketing, and all other communication channels. In addition to automating asset cataloging, management, tracking, and deployment, MediaBin applications also facilitate project collaboration and online order fulfillment, giving users a central, globally accessible source for all marketing and sales materials.
About MediaBin
MediaBin, Inc. is the pioneer in Digital Asset Management solutions for global marketing. Using MediaBin software Global 2000 corporations can market their products in cross-media channels while protecting brand integrity and reducing costs. MediaBin delivers off-the-shelf solutions that can be implemented quickly and deliver a 100 percent return on investment in less than six months for most clients. Actively working with industry-leading partners including Adobe, divine, Interwoven, Microsoft and others ensures standards-based, scalable solutions that meet business objectives today and in the future. As a key component of Enterprise Brand Management, MediaBin can be integrated into corporate portals, Web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets across the enterprise. For more information visit www.mediabin.com.
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Contact:
Christine C. Smith
MediaBin Inc.
404.264.8062
csmith@mediabin.com
Elizabeth Fairleigh
thE Connection Inc.
404.874.4562
econnection@attbi.com
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