Revenue generated from site search visitors has increased 400% at AmericanBridal.com in the six months since the retailer adopted new hosted site search and automated search engine optimization technology.
“Our original site search solution was a standard offering with our e-commerce platform, and we realized over time that it was doing our customers—and ourselves—a disservice by not making it easy to find products in our inventory,” says Shirley Tan, president and CEO of American Bridal Accessories, a web-only retailer of wedding favors and related products. “Since most of our orders came over the Internet, we felt that site search was a critical area to address.” American Bridal’s new search technology is from SLI Systems Inc.
American Bridal initially implemented SLI’s Learning Search product, which delivers site search results based on what previous customers have clicked on the most when searching with the same keyword terms.
“After an initial free trial with SLI Systems, during which they performed all of the customization we required, we began seeing dramatic improvements to our site,” Tan says. “We have three companion sites to AmericanBridal.com, and we’ll likely implement SLI’s offering on those sites as well.”
The retailer later adopted Site Champion, SLI’s hosted search engine optimization offering, which has increased the number of visitors stemming from higher rankings in search results on Google, Yahoo and others.
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