Bigfoot Interactive Launches Next-Generation Email Communications and Marketing Automation Technology Platform: DREAM
- DREAM Offers Unparalleled Targeting, Relevancy, Data Management, Integration and Ease of Use For Expanding Client Base -
New York - October 15, 2002 - Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the general availability of its new technology platform, DREAMSM -- Direct Response Email Application Manager. DREAMSM provides a new level of segmentation, content assembly and personalization features that allow users to create, track and analyze targeted and relevant email communications while significantly increasing return on investment.
Engineered as the most robust and flexible email technology platform available today, DREAMSM is available in a range of offerings to fit the unique and evolving needs of Fortune 2000 companies, including a full-service broadcast solution, ASP, collaborative ASP or an enterprise-level integrated solution. As an integrated solution, marketers can implement DREAMSM`s unique suite of industry-focused marketing automation tool kits and modules to implement advanced email communications such as time-triggered messaging, product alerts, e-billing, renewal and shipping notices, payment confirmations and more.
"Advanced segmentation, optimized content and automated messaging will be critical to the evolution and ultimate success of the next phase of email communications," said GartnerG2 analyst, Denise Garcia. "To capture maximum return on investment from this marketing channel over the long term, the technology in place must manage, execute and understand a new kind of dialogue between the customer and the marketer -- one that is individualized in frequency and continuously relevant."
Supported by Bigfoot Interactive`s proven world-class infrastructure, DREAMSM combines a clean and easy to follow user interface with a sophisticated set of features and functionality to help build lifetime value with customers:
Ease of Use:
· Intuitive interface - Built by direct marketers for direct marketers, the user interface provides ease of use and flexibility by guiding all levels of users through step-by-step logical campaign development. Access rights can also be assigned by the administrator to better structure and manage campaign development and quality control.
· Scheduling and delivery - Advanced features control frequency and include expiration dates and suspension capabilities to ensure messages are deployed at the opportune time.
· Reporting - Detailed real-time reports with new graphing features measure effectiveness and promote maximum optimization on a campaign-by-campaign and historical basis.
Advanced Segmentation and Personalization
· Comprehensive list management - Advanced but easy to use data management functions are placed directly in the hands of the marketer without technical intervention. Analytics features provide graphical representations of detailed list statistics including data values, distributions, historical responsiveness and other information.
· Enhanced segmentation - DREAMSM`s dynamic segmentation allows marketers to deliver the most targeted and relevant communications to customers and prospects based on rules and attributes such as demographics and historical activity.
· Content management and personalization - Content modules offer customization of multiple fields based on rules and segments that can be saved for reuse at a later date. Exclusive data controls allow the most basic users to transform data and content according to their own specifications, regardless of the format in the database, for highly personalized communications. Powerful quality control and preview features ensure error-free messaging and accuracy.
Flexible Automation and Integration
· Unique tools for automation and integration - DREAMSM`s industry-specific marketing automation tool kits and modules are powered by system integration utilities that drive highly advanced processes for content and file uploads, profile updates, time triggers and reporting. These utilities enable DREAMSM to easily integrate with external marketing automation technologies, CRM systems and disparate client databases.
"Never before has there been greater scrutiny on the cost of media and its relationship to customer acquisition and retention return on investment," said Al DiGuido, CEO of Bigfoot Interactive. "The release of DREAMSM continues our mission to provide marketers with best of breed technologies and services that provide a competitive edge in leveraging the power of the email channel. DREAMSM`s comprehensive feature set, flexibility, automation and integration capabilities allow our clients to deliver more effective messaging through greater relevance, profiling and segmenting to ultimately enhance overall return on investment."
More than eighty percent of Bigfoot Interactive`s Fortune 2000 client base has completed successful migration to the DREAMSM platform. DREAMSM will be showcased at the upcoming DMA annual conference in San Francisco, October 21-23rd. Bigfoot Interactive will be located at booth #2028.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., MCI Worldcom, The Washington Post-Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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Media Contacts:
Ari Osur, Bigfoot Interactive
aosur@bigfootinteractive.com
(212) 295-2875
Jocelyn Johnson, Sloane & Company
jjohnson@sloanepr.com
(212) 446-1867
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