DIRECT RESPONSE MARKETER TELEBRANDS TAKES ADVANTAGE OF NEWROADS’ OUTSOURCING EXPERTISE
NewRoads’ Strengths in Meeting Demanding Needs of DRTV
Fulfillment Deliver Real-Time Value for Marketers and
the Buying Public
LAS VEGAS and GREENWICH, Conn. — Oct. 14, 2002 —
NewRoads, the leading business process outsourcer of
fulfillment and customer care services, and TELEBrands
Corp., a premier direct response marketer, have teamed
to deliver goods to consumers who buy the innovative
products offered through TELEBrands’ infomercial-based
telephone, fax and Web-site campaigns. NewRoads
announced the client relationship at the Electronic
Retailing Association conference this week in Las
Vegas.
TELEBrands is one of the largest marketers of
merchandise sold through direct response television
commercials and space ads. The majority of products
are from the following categories: collectibles,
kitchen and household merchandise, health and
self-improvement and home and garden. TELEBrands
products include Roll-A-Hose, MovingMen furniture
sliders, SalonShaper and the American Freedom
Collection Flag Kit to name just a few of its
marketing successes.
“We chose NewRoads because of its proven expertise in
developing cost-effective fulfillment programs
specifically for the direct response industry,” said
Bala Iyer, executive vice president at TELEBrands.
“NewRoads continues to be a critical part of our
business strategy to create and deliver some of the
most innovative promotional campaigns. They enable us
to outsource the product warehousing, order shipping
and related processes and allow us to focus on what we
do best: bringing to the market place exciting and
innovate products.”
NewRoads handles the entire back-end business process
for TELEBrands, setting up the warehouses, product
shipments and inventory management in the most
cost-effective way possible to achieve optimal
operational results. NewRoads ships more than one
million packages each year for TELEBrands.
“Direct response marketers are leaders at identifying
effective, efficient ways of conducting business, and
they continue to select NewRoads as their provider of
choice when outsourcing critical fulfillment-related
processes,” said L. Michael Shelton, NewRoads
executive vice president of sales and marketing.
About NewRoads
NewRoads provides business process outsourcing
solutions of fulfillment, customer care and supply
chain execution to deliver products, information
requests and rebates to customers who order over the
telephone, via the Internet, and by mail or catalog.
By combining best-practices solutions and services
with its nationwide network of more than 20
distribution and call centers, NewRoads efficiently
and cost effectively delivers its clients’ products
and enhances their customers’ brand buying experience.
Based in Greenwich, Conn., NewRoads serves more than
200 clients, including Restoration Hardware (NASDAQ:
RSTO), Godiva, American Eagle Outfitters (NASDAQ:
AEOS), Avon (NYSE: AVP) and Procter & Gamble (NYSE:
PG). For more information, visit the company’s Web
site at www.newroads.com.
# # #
Shulamit Gershenson
Articulate Communications Inc.
119 West 23rd Street, Suite 403
New York, NY 10011
P: 212.255.0080 x 14
F: 212.255.0090
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