WALMART.COM SELECTS ANALYTIC APPLICATIONS FROM BUSINESS OBJECTS
Press Contact:
Sherry Lowe
BUSINESS OBJECTS
408/953-6038
sherry.lowe@businessobjects.com
Randy Cairns
BUSINESS OBJECTS
408/953-6036
randy.cairns@businessobjects.com
Leading Online Retailer Purchases Business Objects to Strengthen Ties and Build Sound Relationships with Customers
San Jose, Calif. – November 11, 2002 -- Business Objects (NASDAQ: BOBJ), the world’s leading provider of business intelligence (BI) solutions, today announced that Walmart.com will use Business Objects to analyze customer data to improve customer relationships. Walmart.com will use analytic applications from Business Objects to monitor information related to customer purchases and monitor the effectiveness of email marketing campaigns.
“Walmart.com shows a clear and powerful vision for using analytic applications to build a one-to-one relationship with its customers,” said Dave Kellogg, senior group vice president, worldwide marketing at Business Objects. “Walmart.com is an innovative company that is leveraging analytic applications to drive operational efficiency and customer satisfaction. We look forward to partnering with Walmart.com as they roll out this powerful technology.”
About Business Objects
Business Objects is the world’s leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.
The company’s products include data integration tools, the industry’s leading integrated business intelligence platform, and a suite of enterprise analytic applications. Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction to analytic applications.
Business Objects has more than 16,500 customers in over 80 countries. The company’s stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.
###
BUSINESSOBJECTS is a trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.
Business Objects product inquiries should contact 800-527-0580.
Back...
