CommercialWare to Provide Order Management, Customer Service, Fulfillment, Analytics and Integration Applications
Natick, Mass. – Nov. 12, 2002 -- CommercialWare Inc., a leading provider of commerce infrastructure software, today announced that The GolfWorks, a direct to consumer custom golf club manufacturer, selected CommercialWare`s retail.dot.commerce software suite to service its customers. By providing the infrastructure for an integrated solution, CommercialWare`s retail.dot.commerce product suite will support orders from both the Internet and catalog. The GolfWorks also has chosen CommercialWare`s analytics.dot.commerce to turn its multi-channel transactions into business intelligence, and integration.dot.commerce to closely integrate CommercialWare`s suite to other core applications in the enterprise.
The GolfWorks has been a leading supplier of golf equipment for professionals around the world for more than 25 years and is the only golf club components company that has a 100% customer satisfaction return policy. In addition to a wide selection of innovative clubhead designs, The GolfWorks offers a full array of golf club assembly repair and assembly tools and the industry`s premiere golf club repair and restoration services. The GolfWorks, which previously used a homegrown system for its order and fulfillment management, will be using retail.dot.commerce for order management, customer service, fulfillment and inventory.
"In an effort to plan for anticipated growth of our online sales channel and catalog, we have decided to migrate from a homegrown system to CommercialWare`s comprehensive retail.dot.commerce order management and fulfillment platform," said Al Bessin, Co-CEO of The GolfWorks. "After an extensive search of multi-channel retail solutions, we found that CommercialWare`s suite of products offered the best solution to meet our high standards. The software enables us to streamline operational efficiencies in a more productive and cost effective manner while providing us with the tools to continue meeting our customers` requirements."
retail.dot.commerce will give The GolfWorks the ability to create a consistent shopping experience for customers across online and catalog sales channels. Through retail.dot.commerce, The GolfWorks will be able to create an environment for their customers to research merchandise on the Web, transact through the Web or call center, provide real-time access to inventory availability and ensure efficient fulfillment of merchandise.
The GolfWorks also will utilize analytics.dot.commerce, a solution that extracts data from retail.dot.commerce with minimal technical investment and allows end users to analyze data and identify trends. analytics.dot.commerce will allow the company to gain visibility into critical information enabling it to make better strategic business decisions.
Additionally, The GolfWorks will utilize integration.dot.commerce, a solution that will allow seamless integration from retail.dot.commerce to existing retail applications. integration.dot.commerce will position The GolfWorks to extend CommercialWare`s suite of products in the future through the ability to map and translate data into appropriate formats and the support of multiple industry standard protocols.
"Since 100 percent customer service is a priority for The GolfWorks, we are proud that they chose CommercialWare`s comprehensive solutions to meet their customer requirements in a multi-channel commerce environment," said Donny Askin, CEO of CommercialWare. "By taking advantage of CommercialWare`s multi-product offerings, The GolfWorks is taking the necessary steps to successfully provide their customers a consistent service experience in a cross-channel and multi-channel environment."
About The Golfworks
The GolfWorks is the golf industry`s most complete source for golf club components, clubmaking tools and supplies and technical information. Located in Newark, Ohio, the GolfWorks is celebrating its 26th year of providing clubmakers and other golf equipment professionals with the finest educational programs in the industry, along with a full line of brand name shafts and grips and a complete complement of proprietary clubhead designs. Its Maltby DesignTM division provides design and manufacturing services for golf equipment brands such as PowerBiltTM and Tommy ArmourTM. To learn more about The GolfWorks, please contact David Stewart at 740-328-4193 or dstewart@golfworks.com.
About CommercialWare
CommercialWare is the world`s leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare`s retail.dot.commerce and collaborate.dot.commerce suites enable retailers to interact and transact with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The product suites seamlessly link all aspects of the transaction lifecycle – from customer-facing activities such as marketing, order entry, and customer service, to operational activities such as order management, fulfillment, reverse logistics, and supply chain collaboration. CommercialWare powers retail commerce for more than 90 leading retail brands, including Abercrombie and Fitch, Target, Starbucks, Brooks Brothers, J. Jill, Ritz Camera, JoS A. Bank, and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/
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