Dooney & Bourke Upgrades Dooney.com In Time for Holiday Shopping Demand With RichFX`s Instant Color Change and Zoom Technologies
NEW YORK, Nov. 13 -- RichFX Inc., the leader in online visual merchandising solutions, announced today that premium handbag and accessory retailer Dooney & Bourke has enhanced its Web site with RichFX technologies.
RichFX`s swatching and zoom technologies enable online shoppers at Dooney.com to view products from the Wayfarer, All Weather Leather 2, and Signature collections in every color offered, and to zoom-in on the finest details of each
product.
Dooney & Bourke Senior Vice President of E-Commerce Gary Dembart said, "We selected RichFX because it is known for its ability to enhance the bottom line for online retailers by quickly and seamlessly implementing its technology into
Web sites. The advanced visualization solutions that RichFX implemented on Dooney.com enable us to showcase a variety of products with a similar visual experience as would be offered in our other sales channels. Also, RichFX`s
solution was economical because it leveraged our existing Web assets, and required no new photography."
RichFX Chief Operating Officer Paul Cimino said, "Dooney & Bourke`s line of handbags have an extremely high level of quality and craftsmanship. The company recognizes that successfully selling such detail-rich merchandise requires a
visually rich and engaging interface that gives online shoppers more confidence in completing their purchases. RichFX understands multi-channel retailers` challenges in today`s economy, and in response has developed affordable online merchandising solutions that deliver interactive, life-like shopping experiences that result in increased sales."
About RichFX
RichFX is the market leader in online visual merchandising solutions. RichFX
combines its online merchandising expertise, patented technology and first hand
consumer research to offer merchandising solutions that enable online and
multi-channel retailers to achieve measurable results. RichFX enables retailers
to leverage their existing visual assets and turn them into powerful and
cost-effective merchandising tools such as Zoom, Color Change and Digitized
Catalogs. Leading retailers such as Coach, Spiegel, Reader`s Digest, Neiman
Marcus, Clarins, American Express and the Home Shopping Network have utilized
RichFX solutions to enhance the visual communication of their products and build
their brands online. RichFX is funded by premier financial institutions,
including Morgan Stanley, Mellon Ventures and Deutsche Bank Alex Brown as well
as Internet leader RealNetworks(R), Inc. Additional corporate and product
information can be found at http://www.richfx.com.
About Dooney & Bourke
H. Peter Dooney and Frederic Bourke founded their namesake company upon
exceptional ideals and standards that set their leather goods apart from the
rest. These standards, which include the use of superior materials combined with
modern designs and the finest craftsmanship, helped to create the distinctive
appearance and unmatched durability that has become the Dooney & Bourke
hallmark. Whether it`s travel, leisure, business or everyday activities, Dooney
& Bourke continues to develop fine handbags and accessories that are based in
tradition and shaped by innovation. For more information, visit
http://www.dooney.com.
Contact for RichFX:
Daniel Miles Delson
212-484-7747
dmd@rlmnet.com
Contact for Dooney & Bourke:
Lou Iocovelli
212-247-9299
lou.atelierpr@att.net
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