FTD.COM Strengthens Marketing Relationship with The Allant Group

Guide to E-Commerce Technology

Contact:
Jeff Werfel
Director of Marketing
The Allant Group, Inc.
630 778 2876

Naperville, Illinois (November 11, 2002) – The Allant Group, a premier provider of retail database and analytic solutions, and FTD.COM, a leading direct marketer of flowers and specialty gifts, have entered into a formal agreement to expand their business relationship. Over the past three years, Allant has worked with FTD.COM on various marketing projects, including mail processing, campaign evaluation and customer analysis and modeling.
The new agreement between both companies focuses the relationship on addressing three important objectives: the optimization of customer communication, improvement of the overall customer experience and the retention of customers. Allant will provide analysis, consulting and technology solutions to help address FTD.COM’s business objectives.
“FTD.COM is pleased to expand our relationship with Allant. We are confident, based on our previous project experience with their team, that their services will contribute to our ability to drive marketing efficiencies and increase customer retention,” states Dan Smith, Executive Vice President of FTD.COM.
The Allant Group provides data-driven strategic solutions to their clients marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position.
FTD, Inc., supported by its worldwide FTD brand, is a leading provider of floral services and products to member florists and consumers. Through its Florist Business segment, FTD, Inc. provides products and services to approximately 20,000 quality member florists in the U.S. and Canada, and through affiliated or related organizations, connects approximately 28,000 additional florists in 152 countries outside of North America. FTD, Inc.`s Consumer Business segment is a direct marketer of flowers and specialty gifts, primarily through the www.FTD.COM Web site and 1-800-SEND-FTD telephone number. FTD, Inc.`s Class A Common Stock is quoted on the Nasdaq National Market under the symbol "FTDI". Additional information about FTD, Inc., including investor relations, is available at its Web site, www.FTDI.COM.
For more information on The Allant Group or any of their products and services, please contact Jeff Werfel, Director of Marketing, at 1 800 367 7311 (In Illinois 630 355 3003) or visit Allant’s web site at www.allantgroup.com.