Chicken of the Sea Chooses viaLink for Data Synchronization and UCCnet On-boarding
Agreement incorporates CROSSMARK sales agency services
Dallas, Texas - November 11, 2002 - The viaLink Company (OTCBB: VLNK) said
today that Chicken of the Sea International, based in San Diego, Ca., will
use viaLink`s syncLink* and UCCnet On-boarding services.
viaLink`s syncLink service will enable Chicken of the Sea to leverage a
single interpretation of key commerce data, including item, price and
promotion, with its trading partners. The data will also be visible to and
actionable by CROSSMARK* and other Chicken of the Sea sales and marketing
agencies. Through viaLink`s services, Chicken of the Sea expects to reduce
the administrative effort required to communicate commerce data with trading
partners and agencies, to reduce invoice discrepancies and deductions, and
to enhance sales agency productivity. The company`s initial syncLink
connection will be with Winn-Dixie.
Using viaLink to on-board to UCCnet gives Chicken of the Sea a
standards-compliant way to register product information in the UCCnet
registry and to communicate that data to retailers and wholesalers who are
UCCnet members. viaLink maintains the data in the registry and manages the
publication of data to trading partners on the UCCnet system. viaLink will
complete the UCCnet certification process on behalf of Chicken of the Sea
and maintain standards and technology changes.
Chicken of the Sea, winner of the "Gold Medal Taste Award" from the American
Tasting Institute, is a seafood category leader providing a variety of
canned seafood products, including tuna, salmon, crab, shrimp, oysters,
clams, mackerel and sardines. The Chicken of the Sea brand and famous
Mermaid icon are among the most recognized brands in America.
The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to
the CPG and retail industries. We help progressive suppliers, distributors
and retailers improve their supply chain efficiency, increase sales and
serve their customers more effectively. For more information about
viaLink`s data synchronization, scan based trading, supply chain visibility
and UCCnet registry and publication solutions, call (972) 934-5500 or visit
viaLink`s website: .
For more information contact:
Betsy Hill
Director of Marketing
The viaLink Company
972-934-5524
bhill@vialink.com
Back...
