ICOM Becomes First Reseller of CoolSavings` Proprietary Coupon Technology Solution
Agreement enables advertisers to deliver and track secure, print-at-home coupons via e-mail
CHICAGO, October 8, 2002- CoolSavings, Inc. (OTCBB: CSAV), a leading online direct marketing and media company, has announced that Toronto-based ICOM Information and Communications, Inc., a leading supplier of targeted communication programs for the Packaged Goods industry, will become the first reseller of its proprietary Coupon Technology Solution. CoolSavings` Coupon Technology enables companies to deliver secure, print-at-home coupons from their Web site, e-mail and online banner ads, which consumers can print out and redeem at their local stores.
ICOM clients will have the ability to issue print-at-home coupons through solo e-mails delivered to ICOM`s own permission-based e-mail list of 1.5 million U.S. households. The e-mails will be branded under ICOM`s "Shopper`s Voice" consumer brand, and can be combined with direct mail in a convergence campaign to maximize impact.
"This partnership is a logical extension of our offline direct marketing business, which uses the TargetSourceŽ 15MM consumer database of in-depth information to segment consumers and allow advertisers to cost-efficiently talk to the right consumers," said Catherine McIntyre, president of ICOM. "With CoolSavings` Coupon Technology, we`re now bringing this capability to the online world and enhancing it through added tracking features that can collect and profile information on consumer behavior and redemption and further improve our advertisers` ROI."
"CoolSavings is the recognized leader in online coupons with more than five years of technology and market experience," said Matthew Moog, President and CEO of CoolSavings. "We are very excited to partner with ICOM and believe our Coupon Technology Solution will be a powerful addition to ICOM`s suite of highly targeted direct marketing services."
Added Moog, "We are now at a point in the industry where the print-at-home coupon has really come into its own. Consumer demand is at an all-time high, as shoppers have come to insist on a more valuable online experience from advertisers. And advertisers, in turn, are now recognizing the unique benefits of a print-at-home coupon campaign, including superior targeting and the ability to facilitate an interactive, one-to-one relationship with online consumers."
About ICOM Information and Communication, Inc.
ICOM: Connecting Marketers and Consumers
ICOM Information & Communications Inc. (www.i-com.com ) is a privately held company headquartered in Toronto employing about 300 people. ICOM connects marketers and consumers by developing proven and effective knowledge-based solutions for one-to-one and database marketing programs. ICOM collects information on brand purchases, volume of use, lifestyle and demographics using a survey that reaches over 50 million North American households a year, making its database the largest self-reported consumer responder database in North America with information from 15 million US households and 2.5 million Canadian households. ICOM is the leading supplier of targeted communication programs for the Packaged Goods industry in North America.
About CoolSavings
CoolSavings is an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers. Combining industry-leading analytics and incentive technology with superior customer service that emphasizes a consultative approach, we enable a wide variety of advertisers to identify their best customers among more than 20 million registered members and drive more effective campaign performance. CoolSavings` popular media property, coolsavings.com, is ranked the #1 coupon site on the Internet according to recent Jupiter Media Metrix reports.*
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
*Jupiter Media Metrix, Jan.2000-July 2002
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Statements in this press release regarding CoolSavings` business which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company`s expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-K for the year ended December 31, 2001, filed with the SEC.
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