Apple Computer Inc. led all computer hardware sites in unique visitors for the week ending June 20, with 4.42 million visitors, Nielsen/NetRatings reports. No. 2 was Hewlett-Packard Co., with 2.36 million, followed by Dell Inc., with 2.29 million, then a big drop to Gateway Inc. with 312,000, and Sun Microsystems, 261,000.
In terms of time at the site, Hewlett-Packard kept customers for 12 minutes 33 seconds; Sun dispatched customers the fastest at 1 minute, 25 seconds.
Nielsen/NetRatings AdRelevance report ranked the largest consumers goods and services categories in terms of ad impressions for the week ending June 20, in millions:
Books, Movies & Music, 514.763
Personal Care, 287.563
Misc. Services, 221.744
Home Improvement, 186.823
Electronics, 147.369
Auctions, 98.161
Flowers & Gifts, 97.342
Apparel & Jewelry, 90.554
Art Prints & Posters, 61.135
Domestics, 51.073
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