Ranked by number of unique visitors for the week ended June 27, eBay led all online shopping and travel sites with 15.9 million visitors, more than double that of second-ranked Amazon with 6.5 million, Nielsen/NetRatings reports.
Yahoo Shopping came in a distant third, with 3.25 million, followed by Expedia, 3.21 million; Shopping.com, 2.8 million; Wal-Mart, 2.3 million; Orbitz, 2.2 million; Travelocity, 2.2 million; Dell, 2.1 million and Target, 1.8 million.
For the same week, Procter & Gamble Co. led all consumer goods advertisers in the number of online advertising impressions, with 116 million, according to Nielsen/NetRatings’ AdRelevance report.
The top 10 consumer goods advertisers and their number of online ad impressions cited by AdRelevance:
-- P&G, 116 million
-- Pepsi Co Inc., 108 million
-- Limited Brands Inc., 92 million
-- Nestle USA Inc., 56 million
-- IncreaseYourHealth.com. 55 million
-- Kellogg Co., 25 million
-- Avon Products Inc., 19 million
-- Altria Group Inc., 17 million
-- Cadbury Schweppes, 17 million
-- Spiegel Inc., 14 million
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