eBay hosts more than double Amazon’s visitors for week ended June 27
Ranked by number of unique visitors for the week ended June 27, eBay led all online shopping and travel sites with 15.9 million visitors, more than double that of second-ranked Amazon with 6.5 million, Nielsen/NetRatings reports.
Yahoo Shopping came in a distant third, with 3.25 million, followed by Expedia, 3.21 million; Shopping.com, 2.8 million; Wal-Mart, 2.3 million; Orbitz, 2.2 million; Travelocity, 2.2 million; Dell, 2.1 million and Target, 1.8 million.
For the same week, Procter & Gamble Co. led all consumer goods advertisers in the number of online advertising impressions, with 116 million, according to Nielsen/NetRatings’ AdRelevance report.
The top 10 consumer goods advertisers and their number of online ad impressions cited by AdRelevance:
-- P&G, 116 million
-- Pepsi Co Inc., 108 million
-- Limited Brands Inc., 92 million
-- Nestle USA Inc., 56 million
-- IncreaseYourHealth.com. 55 million
-- Kellogg Co., 25 million
-- Avon Products Inc., 19 million
-- Altria Group Inc., 17 million
-- Cadbury Schweppes, 17 million
-- Spiegel Inc., 14 million
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