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ProfitLogic Delivers Quick Value with Rapid Results Methodology™

Over 20 Retailer Brands Benefit from Fast, Flexible and Non-Intrusive Implementation Services that Deliver a Quick Return on Investment

Boston – January 11, 2005 – ProfitLogic, the industry-leading provider of Merchandise Optimization solutions, announced today its Rapid Results Methodology™, an implementation approach that spans 16 weeks, provides the flexibility required to meet the needs of each retailer’s unique business, and is not disruptive to existing operations or systems. In an increasingly cost conscious and competitive environment, quick time to value is one of the key reasons why most retailers choose ProfitLogic’s solutions instead of others to provide more insight into merchandising decisions.

The Rapid Results Methodology was designed to leverage the modular nature of ProfitLogic’s Merchandise Optimization solutions and is based on a system of checks and balances to ensure that the customer is involved in achieving each critical milestone. Because the overarching goal of each implementation is to deliver quick time to value, ProfitLogic’s professional services team is focused on three critical success factors: ensure the solution meets users’ needs, they understand how to use it, and they achieve better results by using it.

“One of the key reasons we chose to work with ProfitLogic was the quick implementation and ROI,” said Steve Poplawski, VP of Integrated Merchandise Planning and Placement at Sears. “I`m happy to report that our Merchandise Optimization implementation was on time and on budget.”

Based on interest from its strategic partners to learn this innovative approach, ProfitLogic has developed ProfitLogic University™, an implementation training and certification program in which consultants learn ProfitLogic’s Rapid Results Methodology™. For more information about ProfitLogic’s partners please click here: ProfitLogic Announces Strategic Partner Program.

"Retailers face many challenges, such as process and organizational change, when introducing a new technology into their organization,” said Hung LeHong, Research Director of the Retail Practice at GartnerG2. “Therefore, the importance of partnering with a software vendor who truly understands your business goals, delivers projects on-time and with valuable and immediate results is paramount.”

Some key questions that ProfitLogic helps retailers answer both pre-season and in-season include:
• How to tailor the assortment for each unique store group?
• What is the optimal buy-quantity for each item?
• What is the optimal way to flow inventory to the DCs and stores during the season by week?
• What is the optimal way to order by size and pre-pack to meet store demand?
• What is the optimal amount to allocate to each store at the beginning of the season and how much should be reallocated in-season?
• What is the best promotional plan in terms of the items, the vehicle, and the offer? • How does actual performance compare to plan? What are the over- or under-performing items and what action to take to improve overall season performance?

“We’ve had the opportunity to work with some of the country’s top retailers and we understand that they are 100% focused on getting results quickly,” said Bruce Pagliuca, Vice President of Global Customer Operations, ProfitLogic. “We take a very direct and hands-on approach and we’re proud that our Rapid Results Methodology has become one of our key differentiators.”

About ProfitLogic
ProfitLogic is the leading provider of Merchandise Optimization solutions designed for retailers whose priority is getting the highest return on inventory investments. ProfitLogic`s solutions provide merchants with day-to-day operational decision support and workflow for making better-informed assortment execution, allocation and fashion replenishment, promotion, pricing and markdown decisions. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as American Eagle Outfitters, AnnTaylor, Bloomingdale`s, Charming Shoppes, The Children’s Place, Gap Inc., including: Gap, Banana Republic, Old Navy; JCPenney, Marshall Field`s, Meijer Stores, New York & Company, Northern Group Retail, Sears, ShopKo Stores, Target Stores and Toys R Us. For more information about Cambridge, Mass.-based ProfitLogic, call 617-621-5500 or visit www.profitlogic.com.

Contact:
Jakki Glivicky
ProfitLogic
617-621-5626
jakki.glivicky@profitlogic.com
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