Truition Puts AutoTrader.ca in the Fast Lane
(Toronto, Canada, January 12, 2005) - Truition Inc., a leading provider of
hosted e-Commerce solutions for online sellers, and AutoTrader.ca, Canada`s
biggest and best used vehicle website, today announced the official launch
of AutoTrader.ca`s new online vehicle and auto parts auction marketplaces.
Powered by Truition`s industry leading, hosted e-Commerce technology, the
new online auction marketplaces bring automotive buyers and sellers together
in an exciting new format online. The AutoTrader.ca auctions marketplace
can be accessed via www.AutoTrader.ca.
AutoTrader has teamed with Truition to add online auctions to the already
popular AutoTrader.ca website, which features thousands of online photo ads
for used cars, trucks, boats, bikes and recreational vehicles. As Ontario`s
largest online used vehicle website, AutoTrader.ca now has the ability to
facilitate online vehicle and parts auctions via these new and dynamic
marketplaces.
"We are pleased to be able to provide AutoTrader.ca with the ability to
offer online auctions at its already extremely successful online
destination," said Rick Simpson, Vice President of Services at Truition.
"Now regional auto buyers and sellers have a world-class auction marketplace
that is tailored to their specific needs."
Truition`s industry-leading marketplace platform allows organizations to
create their own online ecosystem, bringing partners, fans, buyers and
sellers together on a single online destination. Truition Marketplace comes
equipped with a wide array of online marketplace features, including
multiple pricing and bidding formats, extended bidding, authentication
programs and multiple buyer/seller integration.
World Leading brands such as Major League Baseball, ShopNBC, and CompUSA
rely on Truition Marketplace to provide the foundation for their private
online marketplaces.
About Truition
Founded in 1998, Truition is a leading provider of hosted e-Commerce
solutions for online sellers. Truition offers its diverse client base
turnkey marketplace and inventory management platform that is supported by
consulting and services. Clients leverage this unique combination to realize
additional revenue streams, acquire new customers and increase inventory
velocity.
Truition`s diverse client base includes F1000 retailers and manufacturers,
travel and hospitality providers, as well as some of the worlds most
recognized sporting leagues and memorabilia sellers.
Organizations like Dell Financial Services, CompUSA, Major League Baseball
and ShopNBC trust Truition to manage key elements of their online
distribution strategy, brand integrity and online sales reporting.
More information about Truition can be found at www.truition.com.
Media Contact:
Monica Dargan
Marketing Manager
Truition Inc.
monicadargan@truition.com
416-673-4233
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