Digital River Helps the Kansas City Steak Company Beef Up its E-Commerce Site
Redesigned site enhances online shopping experience and complements offline catalog channel
MINNEAPOLIS, November 18, 2002 --Digital River, Inc. (NASDAQ: DRIV), a leading global e-commerce outsource provider, today announced that it has redesigned and launched an e-commerce site for Kansas City Steak Company, a leading national direct retailer specializing in Midwestern, corn-fed beef as well as pork, ham and turkey products. In addition to hosting and managing the site located at www.kcsteak.com, Digital River is providing transaction management, fraud prevention and e-marketing services, including qualified traffic generation, database development, site merchandising and reporting.
"We view Digital River as an important partner in helping us accomplish our growth objectives for our online business," said Ed Scavuzzo, Kansas City Steak`s president. "By leveraging Digital River`s e-commerce infrastructure and its best practices experience along with our new e-commerce site, we plan to increase sales volume and revenues, and offer our customers greater ordering flexibility within a secure environment 24 hours-a-day, seven days-a-week."
The new Kansas City Steak site complements the company`s offline catalog operation, offering customers another ordering option and an enhanced shopping experience. The company expects its Internet sales to comprise 25 percent of its sales over the next five years.
Visitors to www.kcsteak.com will find the company`s popular line of steaks as well as cooking tips, recipes and promotional specials. Since the site is designed to cater to consumers and businesses shopping for gifts and incentives, it also includes gift certificates and holiday ideas.
"With online shopping on the rise and more companies launching e-commerce initiatives, it is clear that the Internet is an important business channel with great potential," said Joel Ronning, Digital River`s CEO. "Today we are seeing an increasing number of companies like Kansas City Steak approaching the Internet with renewed interest and a deeper understanding of its potential as a viable and profitable growth opportunity. Our job is to help these companies make their online businesses as lucrative as possible by driving revenues and cutting costs."
About Kansas City Steak Company
Kansas City Steak Company was founded in 1932 by the Scavuzzo family as a food service business offering fine meats to the best restaurants and food purveyors. The business grew to include meat distribution worldwide. In 1984, Ed Scavuzzo, the president of Kansas City Steak Company, launched the mail order business, which provides the finest Midwestern beef and other meat products to consumers nationwide through its catalog and on-line Website. The family commitment to quality and outstanding service continues today as a time-honored tradition of excellence. Please visit the Website at kcsteak.com or call customer service at 800-524-1844 to receive detailed information about products currently offered by the Kansas City Steak Company.
About Digital River
Digital River, a leading global e-commerce outsource provider founded in 1994, offers more than 32,000 companies the ability to cut costs and grow their businesses by using its complete e-commerce systems and services. The Company`s world-class infrastructure and e-marketing services help grow businesses quickly and profitably while reducing risk. Digital River`s commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River`s clients include Symantec, Motorola, 3M, Polaris, Major League Baseball, H&R Block, Novell, Autodesk, SONICblue, Adaptec and Staples.com. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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