Internet Retailer - Strategies For Multi-Channel Retailing

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Press Releases Tuesday, January 18, 2005   
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AMAZON SERVICES CERTIFIES COMMERCIALWARE SOLUTIONS FOR AUTOMATED CONNECTIVITY TO THE AMAZON PLATFORM

Natick, Mass. - January 18, 2005 - CommercialWare, Inc., the leading provider of cross-channel commerce infrastructure software for enterprise retailers, today announced that Amazon Services, Inc. has certified CommercialWare`s retail solutions CW Direct and OrderMotion for the Amazon e-commerce platform. With this certification, retailers selling or looking to sell on the Amazon.com Web site now have the option of adopting CommercialWare solutions to automate and easily mange their merchandising, pricing, fulfillment, inventory and transaction information for their Amazon storefronts.

"Retailers preparing to sell on the Amazon.com site want the ability to get started quickly and need comprehensive solutions that support the entire sales lifecycle," said Matt Williams, Amazon Services Director of Technical Alliances. "With CommercialWare`s certification, our retail partners can adopt one of the leading, powerful technology solutions that helps grow their businesses and provide optimal service to customers."

"Multi-channel retailers selling on the Amazon.com site want to focus on sales, not the technology involved. With CommercialWare`s solutions seamlessly supporting everything from order changes, to inventory, to delivery, these retailers can continue to apply their expertise to customers and sales," said Donny Askin, founder and CEO of CommercialWare. "Additionally, smaller retailers can profit from the reach of Amazon.com and begin benefiting quickly and inexpensively by adopting our OrderMotion solution. This certification allows them to enjoy the advantages afforded by technology best practices developed working with dozens of large retailers."

OrderMotion, an on-demand solution for emerging retailers, provides an affordable, fully integrated, web-based order management and fulfillment system enabling merchants to process transactions from any channel. By providing a low cost of entry and rapid implementation, merchants looking to automate their multi-channel operations can now leverage the Amazon-certified connectivity to extend their reach. CommercialWare`s comprehensive cross-channel commerce software, CWDirect, enables multi-channel retailers and direct marketers to interact with, transact with and support customers in a consistent manner at all points during the sales process -- allowing retailers the ability to increase productivity and improve customer service. Both solutions have been certified by Amazon Services.

About CommercialWare, Inc.
Headquartered in Natick, Massachusetts, with offices in Toronto and New York City, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence of solutions that power many of the leading retail brands, including Abercrombie and Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.

Contact:
Kristen Collins
KMC Partners
617.833.5574
kristen@kmcpartners.com

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