babystyle Chooses Evant Software for Multi-Channel Planning
Fast-Growing Specialty Apparel Retailer Will Implement Evant Planning Solutions for Website, Catalog, and Retail Stores
SAN FRANCISCO, Jan. 17 -- Evant, a leading provider of retail planning, replenishment, and enterprise data management software, today announced that babystyle -- the premier multi-channel retailer for maternity, baby, and kids -- has selected Evant solutions to optimize the planning process for its website, catalog, and retail stores.
Evant Planning solutions will be used at babystyle to plan each of its selling channels independently -- and then aggregate each channel`s product demand within an overall corporate plan, in order to manage inventory more effectively across the business.
"As a rapidly expanding, multi-channel retailer, we found that Evant Planning is a natural fit for our business," says Ken Kilar, Vice President of Information Systems for babystyle. "Evant Planning offers a multi-channel approach that truly supports the different ways we need to plan products across each selling channel -- while also providing a perspective across the entire business."
babystyle will rely on Evant Planning to manage the complexities of its various product assortments -- which are primarily softlines and include a wide range of product attributes, in addition to sizes and colors.
An important element in babystyle`s selection of the Evant solution was the ability of the tool to support babystyle`s catalog business. Evant`s unique Catalog Planning solution will allow babystyle to incorporate catalog-specific information into its planning process, such as drop dates, marketing information, and product attributes that vary by catalog.
Established in 1999 as an online retailer, today babystyle operates a popular direct-mail catalog and a growing number of retail stores. Evant`s Planning suite will manage the complexities of babystyle`s product offerings and multiple selling channels, with a scalable J2EE architecture that supports babystyle`s growth plans.
Ken Kilar of babystyle notes that the company`s future growth objectives were an important factor in the decision to implement Evant Planning software. "Evant`s impressive technology and architecture allow for a fast, highly scalable solution that fits well into our demanding environment -- and will continue to grow along with our business," says Kilar.
"Since its launch in the late 1990s, babystyle has emerged as one of the fastest-growing multi-channel retailers in the US-with a reputation for premium products and excellent service," says Bob Lewis, CEO of Evant. "Evant is delighted that our solutions has been selected to help this exciting retailer deliver on its customer promise-while helping to support its ambitious growth plans."
About babystyle
babystyle is a rapidly growing, multi-channel retailer focused on the needs of today`s busy parents. babystyle offers an extensive yet edited selection of products for moms, babies, and kids across multiple product categories-including maternity, babies` and kids` clothing, baby gear, nursery décor, specialty toys, and gifts. The merchandise assortment features the company`s exclusive line of babystyle-branded products, complemented by select third-party brands. Through its website (babystyle.com), catalogs, and retail stores, babystyle has developed a devoted customer following since the company was founded in 1999. The company is headquartered in Los Angeles, California.
About Evant Planning
Evant Planning is the retail industry`s first six-dimensional scalable, end-to-end planning solution designed to support multi-channel operations. Evant Planning can manage assortments, plan, and forecast sales and inventory requirements across multiple category levels -- store, catalog, and web channels -- all the way down to the SKU/channel level. Whether planning top-down, bottom-up, middle-out, or a combination of each, Evant Planning accommodates each retailer`s specific merchandising processes.
About Evant, Inc.
Evant delivers industry-leading planning, replenishment, and enterprise data management solutions to the world`s top multi-channel retailers, wholesalers, and distributors. Evant`s next-generation solutions improve top- and bottom-line results and operational efficiencies by helping to plan and fulfill customer demand, while increasing sales and inventory performance. Customers such as Staples, O`Reilly Auto Parts, Lillian Vernon, Brookstone, babystyle, and AmerisourceBergen choose Evant for its best-in-class solutions that incorporate the industry`s most advanced science, and are delivered on a J2EE platform. The company is privately held and is headquartered in San Francisco, with operations in Atlanta and London. For more information, visit www.evant.com.
CONTACT:
Jennifer Burns of Evant
+1-415-403-8618
jennifer.burns@evant.com
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