CI`s Channel Buy Links and Channel Reports expected to increase incremental sales, reduce shopping cart abandonment, and tighten the bond between NETGEAR, dealers, and consumers.
CELEBRATION, FL (October 8, 2002) - Channel Intelligence Inc. announced
today that NETGEAR has selected the Channel Buy Links and Channel Reports
services to better support their online dealers and improve customer
satisfaction.
"We wanted to provide more options for our customers," says Heath Gregory,
Regional Sales Manager, Southwest for NETGEAR. "By providing pricing and
availability at a number of our channel partners with just one click, we
have reduced the clicks to buy and improved our conversion rate. And it
quickly became apparent that Channel Reports is a tool sales and marketing
can use to monitor competitive pricing and availability across the channel.
We`re now monitoring several product segments all in one place where it was
previously across multiple sites."
Improving the mechanisms of purchasing online is seen by many industry
observers as the key to fulfilling the promise of selling over the Internet.
That includes allowing each party to do what they do best, i.e.
manufacturers handling product development and marketing, and retailers
interfacing with consumers to complete the sale.
"Manufacturers that support their sales channel with tools like Channel Buy
Links reap rewards that include increased overall sales, greater market
reach, improved sales channel relations and greater customer satisfaction."
said Kent Allen, Research Director for Aberdeen Group.
Channel Buy Links are product-specific links that take consumers from the
information-gathering phase on a consumer goods manufacturer`s Website
directly to the buy page at dealers who carry the product and have it
available in stock. The service is easy to implement for the manufacturer,
and requires no action on the part of the retailer to participate. The
company has already generated more than $875 million of leads for dealers -
a figure which grows by more than $14 million per day.
Channel Reports is a collection of dealer-specific and product-specific
reports that help manufacturer`s product managers and sales managers work
more closely with their channel partners. Channel Reports can identify
stocking and pricing issues by trending all of the partners` information in
one easy-to-manipulate format using real-time data.
"Channel Intelligence is proud to partner with NETGEAR in their channel
support efforts," says Roger Robbins, Vice President of Sales for Channel
Intelligence. "This is Win/Win/Win for NETGEAR, their dealers and their
customers."
About NETGEAR Inc.
NETGEAR provides branded, easy-to-use, reliable and technologically advanced
networking solutions for homes and small businesses. Headquartered in the
heart of Silicon Valley, Santa Clara, Calif., NETGEAR designs and develops
products that enable home and small business users to share Internet access,
peripherals, digital content and applications among multiple personal
computers and other Internet-enabled devices. NETGEAR primarily markets and
sells its products through distributors based in North America, Europe and
the Asia/Pacific region to a network of resellers, including more than 4,500
retail stores, mail order catalogs and online retailers. NETGEAR was
recently named to Deloitte & Touche`s "Technology Fast 500" and to its "2001
Technology Fast 50" for Silicon Valley. For more information visit the
company`s Web site at www.netgear.com or call (408.907.8000).
About Channel Intelligence Inc.
Channel Intelligence Inc. develops services that improve the online sales
process between manufacturers, dealers, and consumers. These services allow
manufacturers and dealers to capture incremental sales, reduce shopping cart
abandonment, and refine product flow through the channel, all while
improving the online shopping experience for the customer. Channel
Intelligence Inc. is privately held by Aweida Ventures, New South Ventures,
private investors, and management. For more information, contact: Channel
Intelligence Inc., 1180 Celebration Blvd., Celebration, FL 34747; phone
(321) 559-2300; fax (321) 559-2379; www.channelintelligence.com.
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