A search engine philosophy to live by
A search under “philosophy” on the Internet could lead in thousands of different directions. But a search for Philosophy skin care products now leads directly to the web site of cosmetics retailer Philosophy, since it implemented search optimization services from web search strategies company MoreVisibility.com, the company reports.
Philosophy saw a 40% increase in the number of unique visitors to its web site and a 44% increase in site traffic overall within four months of initiating search marketing improvements identified and developed by search engine strategies company MoreVisibility.com, the company tells Internetretailer.com.
Working with MoreVisibility, Philosophy.com was able to refine its keyword submissions to top search engines to receive higher placement in listed search results. As a result, Philosophy.com now has a stronger presence on search engines overall and appears on the first page of relevant search results in about 70% of cases, estimates Karolyn Stayer, marketing project manager for Philosophy.com.
“We’re happy with the results we are receiving through our partnership with MoreVisibility.com,” says Stayer of the Phoenix, AZ-based cosmetics firm founded in 1996. “We look forward to continued success with our online retail sales efforts.” Headquartered in Boca Raton, FL, MoreVisibility’s more than 500 search engine marketing clients also include American Standard, Sears Hardware and Sony Disc Manufacturing, among others.
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