--Technology Integration Provides Retailers Real Time Access to Delivery Information; Opens up New Revenue Streams for Couriers--
SAN FRANCISCO, Calif.-Oct. 8, 2002- Ensenda, Inc., and Datatrac today announced a strategic relationship to integrate Ensenda`s proprietary routing technology with Datatrac`s eTrac network. Datatrac is a leading provider of software to the courier industry and the developer of a powerful online information network called eTrac. Ensenda is the leading same day delivery service that enables customers to receive purchases in as little as 60 minutes through a network of more than 10,000 couriers.
The partnership will enable delivery requests from Ensenda retail customers to flow directly into the eTrac network, where couriers receive and process the jobs and electronically transmit delivery status information back to Ensenda in real time. The seamless integration will provide courier companies using eTrac with access to new delivery jobs from Ensenda`s North American customer base, and will lower their operating costs and increase efficiency.
"Our decision to partner with Datatrac underscores Ensenda`s commitment to strengthening the relationships with our courier partners, while simultaneously simplifying the delivery process for our customers," said Chris Mannella, CEO and President of Ensenda. "We look forward to a long and successful relationship with Datatrac."
Operating in the US and in Canada, Ensenda enables retailers to expand or introduce same day local delivery services for purchases made online, through call centers or in physical stores. Through Ensenda`s proprietary technology and established network of professional couriers, retailers are relieved of the burden of managing deliveries of all sizes. Retailers benefit through increased efficiency, reduction in cost and by creating a competitive advantage.
Ensenda`s growing roster of blue chip customers includes FAO Schwarz, The Right Start, Zany Brainy, FASTSIGNS, Kepler`s Books, LaserNetworks, as well as industry leaders in home improvement, consumer electronics and auto parts.
"Datatrac takes great pride in addressing the needs of the courier industry, and partnering with Ensenda gives eTrac customers an added advantage when competing for new business," said Craig Lotz, Chief Executive Officer of Datatrac. "Datatrac is committed to establishing relationships that enhance the value of the eTrac network by providing electronic access to our customers. Our goal is to help drive new revenue opportunities to our 320 expedited delivery customers across North America."
eTrac is the first and only independent information exchange network for the time-sensitive delivery industry. Using the Internet, it enables same day delivery companies, cartage agents and freight forwarders to electronically transmit shipping information in real-time, giving customers the same tracking capabilities as the integrated expeditors. Datatrac`s mobile data communications services, now known as Wireless eTrac, connect dispatchers and drivers in real time using Web-based cell phones.
"This is a tremendous benefit for courier companies because it brings together two strong components of our industry," said Mark Chiusano, Vice President of Airline Delivery Services in New York and President of the Messenger Courier Association of the Americas (MCAA). "From the point that the customer enters an order on the Internet, to the point of delivery, all data is input in real-time. We simply dispatch jobs to our drivers via cell phones enabled with the Wireless eTrac application, and all updates occur automatically through one system. We are delighted that Ensenda and Datatrac have joined forces."
About Datatrac Corporation
Datatrac Corporation is the leading software developer and wireless communications solutions provider for the time-sensitive delivery industry. Founded in 1977 and headquartered in Atlanta, GA, the company provides solutions to courier/messenger companies, expedited freight trucking companies, and global airfreight forwarders. Datatrac solutions include: COPS and STATIS, the most widely used software applications in North America for the courier and expedited freight trucking industries, respectively; Wireless eTrac, a mobile data application that transmits pickup and delivery information directly from COPS and STATIS to wireless devices; and eTrac, a centralized information service which links shippers and freight forwarders with carriers to disseminate real-time information as shipments move through the transportation chain. www.dtrac.com
About Ensenda Inc.
Ensenda enables retailers to offer same day delivery to online, call center and in-store customers, and allows buyers to receive purchases within a few hours of placing an order. Customers benefit from Ensenda`s courier network of 10,000 uniformed delivery personnel in over 120 markets in the US and Canada. Ensenda provides a single point of service and can be used to manage strategic processes including storefront delivery of heavy items, inventory balancing between stores, warranty/repair delivery and pickup, fleet replacement, return/exchange service and to optimize fulfillment of call center and online orders. The benefits to a retailer include increased customer satisfaction, the ability to drive incremental revenue, and reduced shipping costs by leveraging local inventory. Ensenda is headquartered in San Francisco, California. Visit Ensenda`s award-winning web site at www.ensenda.com
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