Ottawa, ON —October 8, 2002— Buystream, a leading provider of Web analytic and reporting solutions, today launched Buystream PerspectiveTM, the first analytics solution to bridge the gap between content management and web analytics.
Buystream Perspective analyzes how visitors are interacting with a web site to measure the effectiveness of the site content. Perspective enables content contributors at corporations, government agencies, media outlets, utilities and educational institutions to understand what online content drives their key business processes and helps them meet their online objectives.
In the past it has been difficult for companies and organizations to publish information on the web, quickly understand its effectiveness and subsequently take steps to optimize their online initiatives. The barriers to this natural cycle were the IT intensive publishing process and the awkwardness in analyzing content effectiveness. Content management software has simplified the publishing process, eliminating the first barrier and Buystream Perspective is addressing the second.
"Web sites are heavily relied upon to carry out a number of business processes, drive sales and deliver corporate messages," says Randy Woods, CEO of Buystream. "However authors, editors and business managers have not been able to measure the effectiveness of their sites and content. Buystream Perspective now provides instant feedback on the business benefits of web content, so content can be constantly refined and online processes optimized."
Using proven data-tag technology, Buystream Perspective, provides accurate and easily accessible metrics. Perspective utilizes two views to measure online outreach, visitor loyalty and site interaction. The two views are the Global and Local Perspectives. The Global Perspective gives editors, business and content managers a high-level view of site activity, including visitor trending, traffic and site effectiveness. Buystream`s patent-pending In-page Analytics are used to give the Local Perspective, which provides access to detailed page level data. Content authors know instantly how visitors are interacting with their published sections.
Buystream Perspective is virtually an IT free solution. Content stakeholders do not have to go through the IT department for synchronization, maintenance or report creation. Perspective inherits the content structure of content management solutions and it automatically recognizes and categorizes new content as soon as it is published.
About Buystream
Buystream`s analytic solutions help companies manage their online and wireless business by measuring only what matters. Buystream`s solutions combine software and business consulting to analyze Key Business Events™ to deliver usable and actionable information for improving business processes and maximizing results. Buystream`s differentiated products for multi-channel retailers, wireless operators and content delivery sites provide real-time metrics and analysis to understand key processes such as marketing, segmentation, customer behavior and loyalty. www.buystream.com
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Buystream is a registered trademark of Buystream Inc. Buystream Perspective, Measure What Matters and Key Business Events are trademarks of Buystream Inc. All other trademarks are the property of their respective owners.
For more information, please contact:
Rhonda MacDougall
Buystream
1-800-261-1726, ext.202
rmacdougall@buystream.com
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