Shoppers and buyers will keep coming online, eMarketer projects
The number of online shoppers and buyers hasn’t reached its limit yet, projects eMarketer Inc. in its latest B2C E-Commerce in the U.S. report, just out. EMarketer projects that 74% of the Internet population over the age of 13 will shop online this year, up a tad from 73% last year and 7 percentage points from 2001. That equals 115.1 million consumers over 13, up from 82.3 million in 2001. In 2007, 77% of the online population over age 13—131.3 million people—will shop online, eMarketer projects.
61% of the online population over age 13 will buy online this year, up from 58.3% last year and 53.2% in 2001. That will equal 94.9 million buyers, up from 85.7 million last year and 65.3 million in 2001. EMarketer projects 67.4% of the online population over age 13—115 million people—will buy online in 2007.
EMarketer projects that online sales excluding auctions, travel and event tickets, will reach $72.5 billion, up from $56 billion last year. Sales will reach $121.1 billion in 2007.
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