Best Buy leads in visitors to computer/electronics sites
After playing No. 2 to eBay in several earlier rankings, Best Buy finally surpassed its rival in number of unique visitors to computer and consumer electronics sites for the week ended July 11, Nielsen/NetRatings reports. Best Buy had 2.1 million visitors, followed by eBay Electronics at just under 2 million.
Ranked third was CircuitCity.com, with 1.1 million visitors, followed by Sony Electronics (SonyStyle.com), 729,000; MSN Tech & Gadgets, 559,000; Sony.com, 557,000; Mozilla.org, 463,000; TigerDirect.com, 419,000; Radio Shack, 396,000; and OSDN, 367,000.
In time spent per visit, TigerDirect ranked first with 13 minutes, 57 seconds, followed by Best Buy, 8 minutes, 7 seconds; Sony.com, 6 minutes, 31 seconds; Mozilla.org, 6 minutes, 26 seconds; Sony Electronics, 5 minutes, 38 seconds; CircuitCity.com, 5 minutes, 35 seconds; eBay Electronics, 5 minutes, 25 seconds; OSDN, 5 minutes, 5 seconds; Radio Shack, 4 minutes, 11 seconds; and MSN Tech & Gadgets, 1 minute, 49 seconds.
Among age groups, consumers aged 45+ accounted for the largest share of unique visitors, at 38.7%, followed by ages 35-49, 30.9%; and ages 55+, 19.2%.
Among income groups, the largest share of unique visitors came from households with incomes of $50,000-$74,999, at 28.9%; followed by household incomes of $25,000-$49,999, at 24.9%; and household incomes of $75,000-$99,999, at 18.2%.
For the same week, Netflix led all retail goods and services advertisers with the most online advertising impressions, at 405.3 million, according to Nielsen’s AdRelevance report.
The top 10 cited by AdRelevance and their number of online ad impressions, in millions:
Netflix, 405.3
Classmates Online Inc., 154.4
True, 142.9
Amazon.com Inc., 110.9
Target Corp., 76.2
EBay Inc., 65.3
Best Buy Co. Inc., 62.7
SmartBargains, 49.7
Date.com Inc., 49.4
AllPosters.com, 45.9
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