First quarter web sales at The Bombay Co. grew by 57% as the multi-channel retailer of home furnishings implemented new ways to attract and retain online buyers, says Matt Corey, Bombay’s vice president of marketing and e-commerce.
In addition to implementing new e-mail marketing and online coupon strategies, Bombay is switching its e-commerce platform management to Amazon Services Inc., the technology outsourcing arm of Amazon.com Inc., and implementing a number of site performance upgrades such as Amazon’s 1-click shopping, personalization and wish list features.
The switch is expected to be complete before the holiday shopping season. With new technology upgrades and a more targeted Internet marketing and sales plan, Corey says e-commerce at Bombayco.com will play a major role in helping Bombay devise an even more effective multi-channel strategy and meet the retailer's ambitious goal of growing its overall retail sales 66% to $1 billion as quickly as possible.
E-commerce sales totaled about $17.2 million in 2003, Corey says. “We’re on track to grow that figure very nicely this year,” he says.
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