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News Stories Monday, October 29, 2007   
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MyBuys adds veterans to direct growth at online shopping behavior firm


MyBuys Inc., a shopper behavioral recommendation service for online retail, has appointed Len Eschweiler as vice president of sales and Shaun Schooley as vice president of client success. Eschweiler has more than 13 years of sales management experience in e-commerce technology and Schooley more than 20 years in one-to-one marketing.

In their new roles, Eschweiler will oversee programs for MyBuys’ growing partner and customer base, the company says, and Schooley will work with Eschweiler to ensure that MyBuys delivers maximum results for each client.

Prior to joining MyBuys, Eschweiler was vice president of sales and marketing at e-commerce platform provider MarketLive. He also headed European expansion efforts as vice president of strategy.

Schooley most recently was vice president of strategic marketing at Naehas Inc., a web-based marketing application provider that creates customized and personalized web pages, where he maintained major client relationships and led follow-up programs for Fortune 500 firms.

“Len and Shaun arrive at MyBuys with a commanding track record that speaks volumes of their ability to deliver for clients,” says Bob Cell, CEO at MyBuys. “Together their leadership will enable us to further grow our strong customer base and expand our market share to achieve new levels of success.”

MyBuys provides a one-to-one behavioral recommendation service that targets consumers both while they are shopping and in follow-up e-mails. MyBuys presents products consumers have shown interest in buying in the past in an effort to achieve higher revenue per interaction.

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