ValueClick Unites Technology Businesses under the Mediaplex Brand; Industry Veteran Joe Lampert Hired to Lead AdVault Strategic Sales in New York
WESTLAKE VILLAGE, Calif.- Jan. 24, 2005--ValueClick, Inc. (Nasdaq:VCLK) announced today that its
Mediaplex and AdWare Systems subsidiaries have been united under the
Mediaplex brand name. Today`s announcement demonstrates ValueClick`s
commitment to better serve agency and marketer needs for the planning,
execution and tracking of their online and offline media campaigns.
"The new Mediaplex organization couples AdWare Systems` agency
management, media management, and digital asset management expertise
with Mediaplex`s expertise in enabling advertisers, agencies and
online publishers to manage their online display ad and email
campaigns," said Tom Vadnais, general manager of ValueClick`s
Mediaplex subsidiary. "Through one brand, Mediaplex will now offer
enterprise solutions and advertising tools for offline and online
advertising to corporate marketers and the agencies that serve them."
Since 1981, AdWare Systems has provided enterprise-class systems
and unmatched client services that help marketing services
organizations operate their agency management, media management, and
content management processes more efficiently. An extensive effort has
culminated in the re-architecture and extension of AdWare`s AdVault
product offerings. The new AdVault product suite reduces
implementation, training and maintenance costs through its intuitive
browser interface.
Industry Veteran Joe Lampert to Lead AdVault Strategic Sales in
New York
Mediaplex today also announced the hiring of Joe Lampert to lead
its AdVault marketing efforts. A fifteen-year veteran with marketing
services enterprise software organizations, Mr. Lampert is an
experienced industry executive with major advertising agency
relationships. Mr. Lampert`s background includes eleven years as vice
president of client services for Donovan Data Systems, where he was
responsible for senior relationships with major advertising agencies
such as DDB, Saatchi & Saatchi, Zenith Optimedia, and Lowe & Partners
Worldwide. Additionally, Mr. Lampert has provided strategic consulting
services to MediaPort, an e-business consortium formed by advertising
agencies Omnicom, IPG, and WPP. Mr. Lampert is based in New York and
reports directly to Mediaplex general manager, Tom Vadnais.
"I am excited to be joining ValueClick`s Mediaplex subsidiary,"
said Lampert. "Agencies and marketers are looking for a stable and
service-oriented partner to help them streamline their business
processes, and I can now introduce them to the exact partner they`ve
been seeking. Mediaplex`s AdVault suite combines twenty-five years of
experience and proven performance with the most user-friendly
web-based interface I`ve seen in this arena. AdVault can easily manage
the breadth and scale of transactions encountered by today`s global
agencies."
ValueClick acquired Mediaplex and AdWare Systems through its
acquisition of Mediaplex, Inc. in October, 2001. ValueClick`s
Mediaplex subsidiary is headquartered in San Francisco, with offices
in New York and Louisville, Kentucky.
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of
media, technology and related services that enable advertisers,
agencies and publishers to reach consumers in all major online
marketing channels, through its three business units:
-- ValueClick Media (http://media.valueclick.com) provides brand
advertising and direct marketing solutions for advertisers,
agencies and publishers. Through its ValueClick Brand and
ValueClick Direct groups, ValueClick Media offers marketers a
wide range of distribution methods, including web-based
advertising, co-registration, pay-per-click search and a
variety of e-mail marketing options.
ValueClick Media also includes Pricerunner.com
(www.pricerunner.com), a leading provider of online comparison
shopping services.
-- Commission Junction (www.cj.com) provides advanced performance
marketing solutions that help marketers increase online leads
and sales. By facilitating strategic relationships between
advertisers and publishers, Commission Junction leverages its
proven expertise in affiliate marketing and search marketing
to drive measurable results for its clients.
-- Mediaplex (www.mediaplex.com) provides offline and online
advertising technology solutions and services to corporate
marketers and advertising agencies. Product lines include the
MOJO suite for online display ad and permission-based email
campaign management, the AdVault suite of agency management
and media management enterprise solutions, and Content Depot
for digital asset management.
This release contains forward-looking statements that involve
risks and uncertainties, including, but not limited to, trends in
online advertising spending and estimates of future online
performance-based advertising. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed
or implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the Securities and Exchange
Commission made from time to time by ValueClick, including its Annual
Report on Form 10-K filed on March 15, 2004, recent quarterly reports
on Form 10-Q and current reports on Form 8-K. Other factors that could
cause actual results to differ materially from those expressed or
implied in the forward-looking statements include, but are not limited
to, the risk that market demand for online advertising, and
performance-based online advertising in particular, will not grow as
rapidly as predicted. ValueClick undertakes no obligation to release
publicly any revisions to any forward-looking statements to reflect
events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
CONTACT:
ValueClick, Inc.
Gary J. Fuges, 818-575-4677
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