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Press Releases Monday, January 24, 2005   
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Marketing Concepts Acquires Business with Diamond.com

Delray Beach, FL -- Jan. 24, 2005 --Marketing Concepts has recently acquired business with Diamond.com, a web- based business that offers extraordinary values on the largest inventory of certified diamonds in the world. Diamonds.com offers a diverse selection of fine jewelry and brand name watches. In addition, they operate two other jewelry site, Worldofwatches.com and ashford.com.

Diamond.com will be implementing two of Marketing Concepts software solutions, Ability Financials and Great Plains. Ability Financials, powered by Microsoft Business Solutions, is a robust accounting system allowing for data such as vendor information, accounts payable, and general ledger information to be easily imported and transferred, keeping financial information in sync. This system eliminates duplicate imports and has a security system for authorized-only access to the import. Ability Financials offers basic and advanced functionality to provide scalability to address the needs of companies of different sizes and allows for growth at every level.

"Ability Financials is a good fit for Diamond.com`s needs," says Jeff Kornblum, of Diamond.com. "Having a secure system which allows us to become more efficient is important to Diamond.com as we strive to offer quality our customers can trust."

In addition to Ability Financials, Diamond.com has also purchased Great Plains Solutions from Marketing Concepts. This seamlessly integrated solution for midsize enterprises provides strategic advantages through customized business management functionality. It offers reporting for financial, project accounting, distribution, manufacturing, payroll, human resources, sales and marketing, and customer service and support.

"Great Plains delivers a winning combination of functionality, technology foundation, and ability to grow and change. We are confident that these services will be an advantage for Diamond.com," stated Diane Busseo, president of Marketing Concepts.

Marketing Concepts has been a leader in the direct commerce industry for more than 20 years. By offering technology, marketing, operations, e-commerce, and software solutions, Marketing Concepts has the knowledge and tools to grow businesses in today`s challenging global marketplace. For more information, please contact Marketing Concepts at (561) 330-3151 or visit www.marketingconcepts.com.

Contact:
Mary Schnack
928-204-9834/800-529-7599
mary@prworks.ms

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