Lynk Changes Company Name to RBS Lynk
Atlanta, GA - January 19, 2005 - Lynk Systems, Inc., a leading payment
processor, announced today that following its acquisition by The Royal Bank of
Scotland Group it has changed its company name to RBS Lynk Incorporated. The
goal of the name change is to leverage the strength of the RBS brand name and
more visibly align Lynk as a subsidiary of the RBS Group of companies.
"The RBS Lynk name leverages the reputation of one of the world`s leading
financial services companies," said Erik Hendricks, President and CEO of RBS
Lynk. "The combination of RBS and Lynk in our corporate name allows us to
capitalize two brands known for excellence in technology and service. We are
poised for rapid growth into even larger market opportunities as a result of
this acquisition."
RBS is a significant force in the payments industry in Europe and plans to
leverage its expertise to win new national accounts for RBS Lynk in the U.S.
market.
"RBS Lynk has the opportunity to change the acquiring philosophy in the U.S.,"
said Mike Postle, RBS Lynk`s Head of Sales. "As the leading European provider
of merchant acquiring and payment solutions, RBS has the knowledge and
expertise to attract merchants with innovative technologies and customized
merchant solutions. We plan to build upon this successful approach to
differentiate RBS Lynk to large retailers in every market across the United
States."
As part of the RBS Group`s U.S. holdings, RBS Lynk will report up through the
Citizens Financial Group as part of a newly created division called Retail
Direct, USA, focused entirely on the payment processing industry.
"We wanted the new company name to reflect RBS`s philosophy to `Make It
Happen` which we do for businesses everyday by enabling seamless payment
processing solutions," said Hendricks. "The name change affects only the name
and logo for our company. RBS Lynk customers can expect the same high-level
quality of services, account support and system reliability."
Lynk will begin the brand transition immediately, with completion anticipated
by May 31, 2005.
About RBS Lynk
RBS Lynk is a single-source provider of electronic payment processing services
(including credit, debit, EBT, gift cards, customer loyalty cards, checks and
more). RBS Lynk utilizes proprietary technology providing scalability and
superior service to its customers. RBS Lynk is the ninth-largest merchant
acquirer in the U.S. and the third-largest processor of ATMs in the U.S. As a
member of The Royal Bank of Scotland Group (RBS Group), one of the world`s
leading financial services companies, RBS Lynk reports up through Citizens
Financial Group. For more information, please visit RBS Lynk`s Website at
www.rbslynk.com.
Media Contact
Carol Kennemore
RBS Lynk
media@lynksystems.com
800.200.5965, x. 1210
Back...
