eBoomerang Appoints Jeff Williams As Vice President, Marketing
Senior Management Team Expands to Support Continuing Growth and Leadership
San Jose, CA - January 11, 2005 - eBoomerang, the premiere business intelligence software provider for managing product returns, today announced the appointment of Jeff Williams as its new VP of Marketing. Williams’ leadership and expertise will help drive the company’s corporate communications and product positioning for greater visibility within the enterprise marketplace. With his extensive background in high-tech, Williams will drive eBoomerang to further expand its strategic marketing position and enhance new customer relationships.
eBoomerang is the only business solution that provides full control of the product returns process, resulting in dramatic increases in un-harvested revenues and profits. Traditionally, product returns have been viewed as a loss to the bottom-line. . With the added pressures of Sarbanes-Oxley compliance and regulations, the demand for eBoomerang’s Returns Manager solution has become a business critical requirement in the market.
"As we expand into the enterprise market, Jeff’s caliber and breadth of marketing expertise will play a fundamental role in continuing to grow our operations," said Murray Cook, CEO of eBoomerang. "We look forward to leveraging his 26 years of enterprise software and computer systems experience to help raise our visibility with companies that have financial challenges with returns."
Prior to eBoomerang, Williams held senior management positions in marketing and operations at ILOG Inc., the market leader in business rules management technology. As VP of Product Marketing he was in charge of product strategy, messaging, and product launches, resulting in tenfold increase in business rules revenue. His tenure as VP of Operations included worldwide customer support, customer education, sales administration, and IT. Williams also spent 20 years at Hewlett-Packard, where he held a variety of senior product management, marketing management, business development, and strategic planning positions.
“I am thrilled at the opportunity to drive eBoomerang’s message out to the market, “stated Jeff Williams, VP Marketing of eBoomerang. “The financial implications of returns represents a ‘black hole’ for most companies, who have spent millions of dollars wringing out the forward supply chain, but have not been able to successfully manage the impact of returns. eBoomerang will meet and exceed those market demands moving into 2005 and I am excited to be on board to help make this happen.”
About eBoomerang:
EBoomerang, Inc. is the premiere business intelligence software provider offering real time, end-to-end solutions that focus on the financial impact and management of product returns for organizations worldwide. The company combines business rules and workflow technologies, in a non-invasive turnkey environment that dramatically increases profit margins, while improving customer satisfaction and retention. This secure, web-based solution allows manufacturers, distributors, and retailers the ability to control and make decisions on a 24/7 basis, during every step of the product returns process. EBoomerang is privately held and headquartered in San Jose, California. For more information, please call (415) 452 -0623 or visit http://www.eboomerang.net.
PR Contact:
Sarah Miller
Axis Marketing & PR, LLC
415 764 1980
smiller@axismarketingpr.com
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