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Press Releases Friday, December 6, 2002   
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AAFES to Implement viaLink Services for Data Synchronization

Data Accuracy Supports Expanded Consumables Offering

Dallas, Texas - December 6, 2002 - The viaLink Company (OTCBB: VLNK) today announced that the Army and Air Force Exchange Service (AAFES) will adopt data synchronization using viaLink`s syncLink* service. With syncLink, AAFES will be able to eliminate the manual entry of data received from suppliers, ensure that complete item attribute and promotion data is available in its price book system and support an increasing array of products for U.S. troops.

About AAFES
AAFES` mission is to provide quality merchandise and services at uniformly low prices to active duty military, Guard and Reserve members, military retirees and family members, regardless of where they`re stationed. For more information, visit www.aafes.com.

About viaLink
The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the CPG and Retail industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink`s data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink`s website: .

For more information contact:
Betsy Hill
Director of Marketing
The viaLink Company
(972-934-5524
bhill@vialink.com

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