BROOKSTONE LAUNCHES REALREAD ELECTRONIC CATALOG THIS HOLIDAY SEASON
December 5,2002- New York, NY.- RealRead Inc., an on-line document browsing service provider announced today that a nationwide specialty retailer, Brookstone, Inc. (NasdaqNM:BKST) has partnered with RealRead to create an electronic version of their 68 page holiday catalog to be e-mailed to Brookstone prospects.
The uniqueness of this e-catalog is that it does not require any plug-in software nor any file download, it can be e-mailed as a hyperlink in the e-mail text, and it looks exactly like the printed version, featuring 3D page turning. RealRead e-Catalog`s 2 page spread can be viewed at a glance, without scrolling, making it more natural to browse through, and to locate the product of interest. It also offers the best feature of the web: hyperlinks where any of the interior contents can be linked to other websites or even to video or audio clips. RealRead e-catalog is a much more effective sales tool than any traditional website base catalogs. The products on the Brookstone e-catalog have links to individual product detail & purchase pages on their own website and the shopping cart button is located right on the navigational bar for check-out convenience.
" For the last 3 years, we have been servicing the book publishing industry and we have over 50 publisher customers including Random House and Scholastic. Backed by the proven reliability and excellent reputation of our service, we have recently decided to expand into other areas. The E-catalog service is a part of our new Premier Service which also includes the E-magazine service and the Document Viewing System for technical manuals and other documents. We are honored to have Brookstone to spearhead this new service." said the RealRead CEO, Yoshi Kitamura.
About RealRead:
RealRead(www.realread.com) provides online document browsing services based on JAVA to the book publishing industry, magazine publishing industry, direct marketing industry, manufacturing industry, and many others. The animated pages replicate printed pages including color pictures, original fonts, photos, and other graphics as originally printed. RealRead technology also provides security and copyright protection features. RealRead e-documents reside in the RealRead servers with specific URLs, hence they can be linked and emailed to a virtually unlimited number of customers without file attachment. No plug-in software is required for using the RealRead service. Hyperlinks can be embedded in any part of the e-document, linking to websites, product purchasing sites, advertiser`s sites, video/audio/music clips, zoomed images, and other creative usage. The RealRead benefit ranges from cost saving in postage, printing, labor to immediate enticement for product purchase.
About Brookstone,Inc.:
Brookstone, Inc. is a nationwide specialty retailer that operates 236 stores in 39 states, Puerto Rico and the District of Columbia. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a direct marketing business that consists of three catalogs, The Brookstone Gift Collection, Hard-to-Find Tools and Gardeners Eden, as well as an e-commerce web site at http://www.Brookstone.com.
Contact:
Sal Miwa
RealRead Inc.
Tel. 212-554-4141
E-mail: salmiwa@realread.com
A demo of the Brookstone catalog can be seen at www.realread.com/BSdemo.html
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