Men’s Wearhouse chooses TrueSpectra for Dynamic Image Serving
Lisa Diamond
TrueSpectra, Inc.
Phone: (650) 356-2202
lisad@truespectra.com
Retailer implements image server to reduce photography costs
And improve Web site functionality
SAN MATEO, CA – December 2, 2002 – TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced that Men’s Wearhouse (NYSE: MW, www.menswearhouse.com) has selected and implemented the TrueSpectra Image Server to speed website development and increase product sales in time for the holiday season.
The Men’s Wearhouse, known for their wide variety of men’s apparel and outstanding customer satisfaction chose TrueSpectra Image Server to improve their online shopping experience. Using single source images, the Image Server enables the online store to provide customers with high- performance zoom and pan functionality.
In 2003 the company plans to use TrueSpectra Image Serving to provide customers the ability to mix and match garments to create realistic “looks” on line. “With our broad selection of men’s apparel and our commitment to assisting customers with selection, we needed a solution that would allow online customers to construct different looks without requiring expensive photography or application programming”, stated Ralph Briskin, Director of E-commerce at Men’s Wearhouse “TrueSpectra easily integrated with our current Blue Martini Software infrastructure, saving us time and cost in image management and production while allowing us to improve the product breadth and the overall user experience at our site.”
TrueSpectra’s Image Server integrates with leading Web development environments such as BEA WebLogic and IBM WebSphere. The software is available as a plug-in to IIS and Apache Web Servers, which eliminates the need for purchase of additional hardware, or can be installed on a dedicated server. Once installed, developers can easily manipulate images on the fly using standard HTTP query strings eliminating tedious image production tasks, therefore increasing efficiency while improving site performance. The TrueSpectra Image Server is available for Windows, Solaris, and Linux.
“The easy integration with Men’s Wearhouse existing Blue Martini Software (NASDAQ: BLUE) was a critical factor to the selection of TrueSpectra,” said Chip Overstreet, Vice President of Marketing and Business Development, Blue Martini Software, “In a matter of days, the static images in the web site were seamlessly replaced with flexible dynamically rendered images.”
“We are excited to have Men’s Wearhouse join the growing list of companies standardizing on TrueSpectra for their image serving needs.” said V. David Watkins, President and CEO of TrueSpectra. “Our unmatched combination of ease of integration, technology leadership and cost effectiveness means that every website can benefit from implementing the TrueSpectra solution. This combination has made TrueSpectra the fastest growing image server company in the market.”
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Lowe’s, Kinko’s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com
About Men’s Wearhouse
Founded in 1973, the company is one of North America`s largest specialty retailers of men`s apparel. It operates 471 Men`s Wearhouse Stores in the U.S.; Moores Clothing for Men, a 113-store chain in Canada; and K&G Men`s Superstores, which operates 62 stores in the U.S. The stores carry a full selection of designer, brand name and private label suits, sport coats, dress casual clothing, furnishings and accessories. For additional information, please visit http://www.menswearhouse.com.
About Blue Martini Software
Blue Martini Software provides enterprise applications for profitable marketing and selling across all channels, including websites, wireless devices, email and stores. Blue Martini applications help customers lower costs and increase revenues by automating content and catalog management, direct marketing, interactive selling, channel-enablement and customer service. Blue Martini Software serves global leaders in retail, manufacturing and consumer goods. For additional information please visit www.bluemartini.com.
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