Keynote Strengthens Global Position with Multi-Nationals and Companies Based Outside U.S.
Premier Web Site Monitoring Service for Measuring Business Processes on the Web Now Fully Supports International Languages
• Enhancements Help Multi-National Corporations Preserve Brand Image While Improving Customer Experience
• Assures Correct Content Is Delivered in the Local Language by Fully Complying with, Understanding and Processing Foreign Alphabet Characters such as Chinese, Japanese, Arabic
• Strategic Move by Keynote to Support Its Growing International Presence
• Two for One Measurement Offer for New International Measurements
San Mateo, Calif., — January 18, 2005 — Keynote Systems (Nasdaq: KEYN), the worldwide leader in e-business performance management services, today announced Transaction Perspective® 5.7, a new version of its market leading service for measuring the speed and reliability of Web-based transactions that now fully supports most non-Latin based alphabets, enabling enterprises to measure and benchmark their critical, online business processes in the local markets using the local languages. For the first time, customers of Keynote’s Transaction Perspective service have access to high fidelity Web performance measurements to preserve brand image across the spectrum of most foreign alphabets and improve online customer experience interaction with their sites. Using the service, Keynote customers can formulate foreign character URLs and validate the content of their Web site in non-Latin based languages.
As increasing numbers of companies do business around the world, the ability to monitor, track and report on e-business performance for the content from different regions becomes critical. Now, multi-nationals and non-U.S.-based companies, have an easy to use service that can be leveraged in the local language to address the local country needs, with full confirmation that the foreign language strings are being entered, stored, validated or utilized correctly for the formation of proper URLs. The new release of Keynote Transaction Perspective allows:
• Use of foreign character logins and passwords for complete transactions (page to page)
• Use of foreign characters for input forms and fields to definitively craft proper URLs that use foreign symbols
• Search criteria to recognize and interpret foreign characters for accurate return of results
• Tags and links to ensure that proper content is found reliably and consistently for the measurement script
Transaction Perspective is the leading service for Web performance measurement, monitoring, benchmarking, trending and analysis of an enterprise’s most critical or ‘money path’ transactions from the only perspective that matters, the end user. With the introduction of foreign language character support, Keynote is offering customers who initiate new international transaction measurements using non-Latin alphabets a special promotion of two measurements for the price of one for measurements initiated until June 30, 2005.
According to Ron Rogowski, senior analyst at Forrester, “Content translation is the most expensive part of Web localization – requiring speed and accuracy that goes well beyond the mere swapping of terms from source to target languages. (Multinational companies) often face cultural, technological and procedural barriers that limit their ability to organize effectively, clearly define an appropriate strategy and design experiences that are globally consistent while locally effective. Companies have long looked to the Web as a means of creating worldwide presence. Early efforts were often the result of zealous country managers who, lacking effective corporate guidance, pieced together sites to serve their local audiences. Recently corporations have been making a concerted effort to rein in their rogue sites and enforce standards that allow headquarters to coexist with country sites in a world that balances global priorities with local needs.”
Gartner says applications that are designed for one language without thought for other languages that may be used in the future may be costly to retrofit. Unfortunately it is common practice to develop most applications with just one language in mind. Later when enterprises expand into new markets, they discover that it can often cost more and take more effort to correct internationalization issues and convert their products into a new language, than it took to develop the original product.
“The business value of validating content in local languages cannot be underestimated as a tool to increase the quality of customer experience and ease of use of a business Web site. The addition of foreign language support for our flagship Transaction Perspective service underscores Keynote’s growing business overseas, our continued technology and market leadership in Web performance management services and our commitment to provide the most accurate and useful performance measurements to our customers no matter where they are doing business,” said Arnold Waldstein, vice president of marketing and business development for Keynote.
About Transaction Perspective
Transaction Perspective provides exceptional business value to customers requiring 24/7 assurance that their most important e-business transactions are performing optimally (measurement from up to 50 cites worldwide), and from tier one Internet backbones. No other Web transaction performance measurement or monitoring service comes close in terms of accuracy and realism of its measurements, error, alarm and diagnostic capabilities, breadth of geographic coverage and ability to measure the performance impact of today’s most complex and advanced transactions on end users.
Transaction Perspective offers many important features and functionality for measuring accurately, realistically and representatively the effect on end user performance and availability – at an individual page, content and network component-level detail – of multi-protocol transactions that incorporate the most sophisticated Web transaction programming techniques in use today including Web services, Web DAV, ActiveX, dynamic date/time support, file upload, XML and Flash 6.0 plug-ins and digital certificates.
Transaction Perspective, users are provided with a common transaction script recorder that provides a single user interface, or ‘look and feel,’ for recording the individual pages of a transaction and then uploading that transaction to Keynote’s global infrastructure of measurement computers. A common recorder allows users to become familiar with one easy-to-use user interface for all script development, whether for measurement, monitoring or load testing. For instance, a script initially developed for load testing using Keynote Test Perspective® can be redeployed for ongoing site monitoring using Red Alert™ Performance Tracker or Transaction Perspective.
Pricing and Availability
Transaction Perspective including support for foreign character languages is available immediately with prices starting at $1,295.00 per month (5 pages/10 cities). The two for one measurement offer begins immediately and runs through June 30, 2005.
About Keynote
Founded in 1995, Keynote Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in e-business performance management services. Over 2,100 corporate IT departments and 20,000 individual subscribers rely on Keynote’s growing range of measurement and monitoring, service level and customer experience management services to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability.
Keynote is viewed as The Internet Performance Authority due to the company’s global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 60 million Internet performance measurements, frequent media citations quoting Keynote`s Web performance data and analysis, the company’s market-leading Web performance indices for vertical markets and leading customer research that provides critical business insight into online customer experiences, industry trends and competitive Web strategies.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks and Red Alert is a trademark of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2005 Keynote Systems, Inc
Public Relations Contacts:
Della Lowe
Keynote Systems(
650) 403-3233
dlowe@keynote.com
Dan Berkowitz
Keynote Systems, Inc.
(650) 403-3305
dberkowitz@keynote.com
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