DOUBLECLICK IMPROVES ROI ON MARKETING CAMPAIGNS WITH THE LAUNCH OF ENSEMBLE 6.0
Campaign Management Software Enables Marketers to Track and Analyze Programs for Greater Impact
NCDM, Orlando, FL & New York, NY, 12/9/2002 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of tools for advertisers, web publishers and direct marketers, today launched Ensemble 6.0, a campaign management solution enabling marketers to plan, execute and measure their multi-channel acquisition and retention programs from their desktop.
DoubleClick Ensemble 6.0 provides marketers with the tools required to track and analyze campaigns across multiple channels to effectively optimize future marketing efforts, all from a web-based interface. Marketers striving to increase tangible return on investment (ROI) and strengthen their marketing efforts will use Ensemble 6.0 to reduce their campaigns’ time-to-market and improve productivity.
DoubleClick will continue to develop Ensemble as a stand-alone product for customers seeking a sophisticated campaign management solution. Beginning with Ensemble 6.1, scheduled for release in 2003, DoubleClick will also integrate its email solutions, and later its Abacus data capabilities, with the Ensemble suite to provide the first single-source technology and data-driven marketing platform. Ensemble 6.0 will provide faster, easy-to-use functionality with the following new features:
· A new user interface (UI) for improved usability,
· An open data architecture for accessing data from ad-hoc sources,
· Advanced integration between modules for enhanced
workflow,
· A real-time marketing module and desktop interface to access all modules within the Ensemble suite, and
· A marketing resource management module, Workflow Manager, for managing and coordinating all aspects of the marketing process.
“Our goal is to make marketing work better for our customers,” said Court Cunningham, Senior Vice President of Technology Solutions for DoubleClick. “Ensemble 6.0 enables marketers to understand the return on investment on marketing campaigns as well as the ability to extract strategic recommendations on future campaigns that will benefit the business’s bottom line.”
“Since implementing Ensemble, Lending Tree has seen noticeable improvements in both the efficiency of producing our marketing campaigns and their effectiveness,” said Jeff Riesenberg, Senior Database Marketing Manager at Lending Tree. “We anticipate Ensemble 6.0 will identify our most valuable customers, and allow us to communicate with them in a much more relevant and cost effective manner, through its enhanced usability and functionality.”
DoubleClick recently completed a successful acquisition of Protagona Worldwide, a leading provider of campaign management technology, described by Forrester Research as “a win for the vendors and their customers alike.”
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world.
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