Accucast version 4 Addresses Needs of Next Generation E-mail Marketers
ATLANTA, Ga. - January 25, 2005 - Socketware, Inc., makers of the Accucast suite of solutions for e-mail marketing, announced today the release of Accucast version 4. No mere point release, this long awaited version constitutes the most comprehensive upgrade of the Accucast platform since its creation in 1997.
Marketing and customer service departments believe in the power of effective e-mail marketing. But they need tools that are both powerful and capable while at the same time being easy-to-use and understand.
"Accucast v4 provides substantial enhancements to every facet of the product, from integration and management of recipient data, to dynamic and triggered message creation, campaign management, and a completely new reporting and analytics engine," said Michael Pridemore, CEO of Socketware, Inc. "We spent a lot of time evaluating the overall user experience. Then we made changes to make it easier for users to get things done. But we also retained much of the familiar Accucast user interface that our users have come to love."
The enhancements were a direct result of intense industry research, client recommendations and an overriding drive to bring new innovation to this maturing space.
"Accucast v4 provides breakthroughs in e-mail marketing innovation while maintaining the highest levels of performance, flexibility and rock-solid stability in the industry," said Pridemore. "It is an all encompassing solution that empowers our clients to take control of their e-mail communications and generate the largest possible return on investment."
About Socketware
Socketware, Inc. is the maker of Accucast e-mail marketing products and services. Accucast is a powerful e-mail marketing solution that facilitates the delivery of e-mail marketing campaigns that get extraordinary results. With Accucast, companies and agencies can launch permission-based e-mail campaigns that generate high response rates, boost revenue and foster strong customer relationships. Socketware also offers Accucast Strategic Services and Accucast Advisor Services, which ensure client success by guiding e-mail marketing strategy, improving inbox delivery and alleviating deliverability concerns. Accucast technology powers the e-mail marketing of companies such as ACE Hardware, CNET, Delta Air Lines, Regions Financial Corporation, and Travelocity.
Socketware is privately held and headquartered in Atlanta, Georgia, USA. Socketware champions ethical privacy practices and is a member of the TRUSTe Privacy Program. For more information, please visit www.socketware.com.
CONTACT:
Dana Ellison
Manager, Marketing Communications
Socketware, makers of Accucast
Tel: 404-815-1998 ext. 33
Fax: 404-815-1993
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