Knicks Become Fifth NBA Team to Partner with FanBuzz
NEW YORK and MINNEAPOLIS – January 29, 2005—New York Knicks Senior Vice President, Marketing and Business Operations Anucha Browne Sanders announced today that the team has entered into an e-commerce agreement with FanBuzz, a leading provider of commerce solutions to licensed sports, entertainment, character and media-based properties to manage all aspects of its online store at http.nyknicks.com, including back-end fulfillment and customer care.
The online store, accessed through nyknicks.com, will provide fans with the opportunity to purchase a comprehensive selection of unique New York Knicks licensed merchandise. Featured items include apparel, collectibles, and authentic jerseys all bearing the Knicks logo.
“We are very pleased to partner with FanBuzz. This is one more opportunity for us to extend our brand to our customers. The store offers a broad selection of merchandise as well as the convenience of shopping on-line,” Browne Sanders said.
“We’re thrilled to partner with one of the premiere franchises in the NBA. The New York Knicks are one of the most recognized sports brands in the world and we are very excited to add them to our growing lineup of NBA e-commerce clients,” said Roy Seinfeld, President of FanBuzz.
The NBA’s New York Knickerbockers basketball team, currently in its 58th year of operation, is part of Madison Square Garden, L.P. Cablevision Systems Corporation owns a controlling interest in MSG L.P., which also includes the New York Rangers (NHL), the New York Liberty (WNBA), the MSG Network, FOX Sports Net and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.
FanBuzz is a leading provider of commerce solutions for licensed sports, entertainment, character and media properties such as The Weather Channel, Peanuts, Elvis Presley, the Boston Celtics, the Chicago Bulls, Philadelphia 76ers, and the Washington Wizards. FanBuzz is a wholly-owned subsidiary of ValueVision Media, Inc (Nasdaq: VVTV), which owns and operates ShopNBC and ShopNBC.com.
Media Contact Information:
New York Knicks
Joe Favorito
212.465.6442
ValueVision Media, Inc
Heather Faulkner
Director of Communications
952.943.6736
hfaulkner@shopnbc.com
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