Atomz Doubles E-Commerce Customer Base and Executes One-Half Billion Site Searches in 2002
Expects Record Search Activity this Holiday Season
Web-native site search solution enables online retailers, including Altrec.com, BackcountryStore.com and GORE-TEX.com to improve conversion rates and enhance their customers’ holiday shopping experience
San Francisco, CA - December 17, 2002 - Atomz, the leading provider of enterprise Web site management software delivered as an online service, today announced that the number of e-commerce customers using its Web-native site search engine, Atomz Search, has doubled since last year. In addition, search traffic for 2002 is up more than 35% over 2001. Through November, Atomz has already served more than half a billion searches across thousands of customer Web sites.
With holiday shopping online now a multi-billion dollar business, e-commerce veterans recognize the important role site search plays in converting browsers to buyers. Over the last several years, companies such as Altrec.com, BackcountryStore.com and GORE-TEX.com, Inc. have adopted Web-native site search and, as a result, are realizing greater cost-efficiencies and better control over their customers’ holiday shopping experience.
“There are two key factors influencing the decision by e-commerce customers to outsource their site search functionality,” said Steve Kusmer, president and chief executive officer at Atomz. “The economic climate has put pressure on IT budgets across the board, causing online retailers to look for ways to do more with less. At the same time, search technology has grown so complex and sophisticated that it’s increasingly difficult for them to develop the powerful, feature-rich solutions in-house that they need to remain competitive.”
Atomz Search provides e-commerce customers with the functionality and controls they need to monitor their search results and devise new and innovative ways of helping visitors find what they need. The rich feature set enables site managers to control every aspect of their site search, from indexing to the results layout to metadata, and produces insightful and flexible reports that rank and graph search terms for easy analysis.
“Ease-of-use was one of the primary reasons we selected Atomz as our search engine provider,” said Katie McGrail, web content manager for GORE-TEX.com, a division of W.L. Gore & Associates, Inc. that features its collection of outerwear, footwear and accessories “As a business user, I can make changes on-demand, without the intervention of our IT department. During the busy holiday season our mission can be summed up in three words – “Enable The Buy” – and Atomz Search is a key component. It saves us time, money, and most importantly, hassle.”
This holiday season, online retailers have implemented a number of strategies to help visitors navigate their sites with ease. An effective search engine is considered by most to be a critical component in their plan. With fewer discretionary dollars to spend, they realize that visitors can’t buy what they can’t find.
“We made some significant changes and upgrades to our e-commerce infrastructure this year, but decided early-on not to change our site search,” said John Bresee, vice president of marketing from BackcountryStore.com, the fastest-growing, e-commerce site for high-end outdoor gear. “We’ve been selling outdoor gear on the Internet for more than five years, and are very good at e-commerce. We’re not, however, search specialists. With Atomz Search we feel confident that our site visitors have access to cutting edge search capabilities today, and that improvements and innovation will continue to evolve in the months and years ahead.”
By ‘renting’ a hosted search solution like Atomz Search, which was designed for delivery over the Internet, e-commerce customers enjoy the scalability, reliability and security that were built into the software from the start. In addition, because the application is Web-native, updates and enhancements to the features, functionality and performance of the product are automatic.
"At Altrec.com we are constantly working on ways to make our site more user-friendly," said Shannon Stowell, vice president of business development at Altrec.com, an online outdoor specialty retailer. "We learned long ago that, regardless of the economy, Internet users are discerning and not incredibly patient shoppers. They know what they want, and need to be quickly and easily directed to it or they will go elsewhere. That`s why site search is so critical - it really separates the winners from the losers."
To complement the company’s award-winning site search product, Atomz added Atomz Promote to its software suite to provide customers with an effective way of targeting content directly into their search results. When visitors enter a specific keyword, they not only receive best-of-breed search results, but are also shown relevant and timely information in the form of promotions or special offers that are geared to their area of interest.
About Atomz
Atomz provides enterprise Web site management software delivered as an online service. Its suite of Web-native applications provides customers significant advantages over traditional, server-based software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company’s unparalleled technical excellence and dedication to customer satisfaction have led products from Atomz to be adopted by thousands of leading Web sites. Select customers include: AOL Time-Warner, CBS, Palm, Gannett Corporation, Macromedia, Olympus, Varian Medical Systems, Maxtor, New Line Cinema and Sharp Electronics. Products from Atomz have won numerous industry awards, including ASPnews’ List of Top 20 Providers, Internet World’s “Best of Show” and New Architect Magazine’s Editors’ Choice Award. For more information about Atomz’ products visit the company`s Web site at http://www.atomz.com/.
Press Contacts for Atomz:
Seth Brenzel
Atomz Corporation
650-244-5622 (direct)
650-244-1400 (main)
sbrenzel@atomz.com
Carleen LeVasseur
Krause Taylor Associates
408-264-6767 (direct)
408-918-9080 (main)
carleen@krause-taylor.com
Back...
